Ladder
MaybeThe average product has only 178 reviews. But prices span $47.39–$575.62, mostly outside the sweet spot, so Ladder is a Maybe.
- Flapen Score
- 55 / 100Top 17% of 56 Tools & Home Improvement niches · +6 vs the category median of 4955
- Market size
- $1.3M/yr245K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 25 sellers
Flapen Score
Ladder against its category
The dotted line is the Tools & Home Improvement average. Past it, Ladder is stronger. Inside it, weaker.
Market
The Ladder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Ladder 245K times last year and spent an estimated $1.3M. The top 5 brands take 75% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- ladder84K searches a year
02 · Price
A sale here is worth $175.58.
Listings sell for $175.58 on average, from $47.39 to $575.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $175.58 that is $18K to $44K a year per listing.
- Average price
- $175.58above the $15 to $100 sweet spot
- Price range
- $47.39–$575.62
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $18K–$44K
- Returns
- 4.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #12 within Tools & Home Improvement. It carries 178 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 26.4%
- Average rank
- #12in Tools & Home Improvement
- Average rating
- 4.10 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 178per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ladder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SKY-TOUCH Foldable Ladder 5 Steps Home Ladder Folding Step Stool with Wide Anti-Slip Pedal Adults Folding Sturdy Steel Ladder for Home Kitchen Garden Office
- Price
- $111.66
- Rating
- 4.2/5
- Reviews
- 663
- Age
- 3y ago
SKY-TOUCH Foldable Ladder 6 Steps Home Stepladders Folding Step Stool with Wide Anti-Slip Pedal Adults Folding Sturdy Steel Ladder for Home Kitchen Garden Office
- Price
- $127.45
- Rating
- 3.7/5
- Reviews
- 293
- Age
- 1y ago
MOMENT Step Ladder Folding Step Stool Heavy Duty 330 Lbs Load Stepladder Small Kitchen/Closet Ladder for Adults/Kids Lightweight Step Ladder with Anti-Slip Wide Pedal for Home Black (3 Step)
- Price
- $62.66
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 2y ago
MOMENT Step Ladder Folding Step Stool Heavy Duty 330 Lbs Load Stepladder Small Kitchen/Closet Ladder for Adults/Kids Lightweight Step Ladder with Anti-Slip Wide Pedal for Home Black (4 Step)
- Price
- $77.05
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 2y ago
SKY-TOUCH Foldable Ladder 3 Steps Home Ladder Folding Step Stool with Wide Anti-Slip Pedal 112 x 68 x 42.5 CM
- Price
- $67.73
- Rating
- 4.0/5
- Reviews
- 239
- Age
- 3y ago
Trending
90-day click momentum
BESTONE Foldable Step Ladder Sturdy Steel Folding Stool with Wide Anti-Slip Pedals for Home Kitchen Garden & OfficeWhite (5 steps)
- Price
- $108.98
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago
Sulfar 6 Step Foldable Ladder Home & Garden White Stainless Steel
- Price
- $93.25
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 1y ago
Foldable Ladder 6 Steps Heavy Duty Steel Step Ladder for Home with Wide Anti-Slip Pedal Compact Folding Stairs for Kitchen Garden Garage Storage (White 6 Steps)
- Price
- $155.57
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago
BESTONE Foldable Step Ladder Sturdy Steel Folding Stool with Wide Anti-Slip Pedals for Home Kitchen Garden & OfficeBlack
- Price
- $115.31
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago
Egardenkart Multi-Purpose Foldable Ladder - 4x4 16 Steps | Aluminum Folding Ladder for Home Work and Outdoor Use | Portable and Adjustable Ladder Foldable with Grip (4x4-4.7mtrs Silver)
- Price
- $251.03
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 1y ago
Newest
by launch date
Foldable 6-Step Ladder Folding Step Stool with Wide Anti-Slip Pedal 160KG Capacity Sturdy Steel Ladder Lightweight Space-Saving Safe & Stable Portable Step Stool for Indoor/Outdoor Use
- Price
- $126.13
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 6mo ago
Foldable Ladder 6 Steps Heavy Duty Steel Step Ladder for Home with Wide Anti-Slip Pedal Compact Folding Stairs for Kitchen Garden Garage Storage (White 6 Steps)
- Price
- $155.57
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago
BESTONE Foldable Step Ladder Sturdy Steel Folding Stool with Wide Anti-Slip Pedals for Home Kitchen Garden & OfficeBlack
- Price
- $115.31
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago
BESTONE Foldable Step Ladder Sturdy Steel Folding Stool with Wide Anti-Slip Pedals for Home Kitchen Garden & OfficeWhite (5 steps)
- Price
- $108.98
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago
Foldable Ladder 5 Steps Heavy Duty Steel Step Ladder for Home with Wide Anti-Slip Pedal Compact Folding Stairs for Kitchen Garden Garage Storage (Red 5 Steps)
- Price
- $104.07
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
25
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
21%
- SKY-TOUCH37%
- MOMENT17%
- Generic8%
- BESTONE7%
- Egardenkart6%
- DEWINNER4%
Demand
Ladder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ladder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ladder84K/yr
- ladder for home53K/yr
- step ladder21K/yr
- سلم منزلي قابل للطي18K/yr
- سلم12K/yr
- stairs10K/yr
- ladder foldable13K/yr
- foldable ladder8K/yr
- درج سلم صغير4K/yr
- lader6K/yr
Reviews and returns
What reviews say buyers love and hate about Ladder
We read the reviews and the return reasons for every product selling here.
“LOW QUALITY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ladder questions
Answered from the same tracked data.