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Survival Kit

Fail

Shoppers spend only $0 a year here, so Survival Kit is a Fail.

Flapen Score
31
31 / 100
Ranks 101 of 103 Sporting Goods niches · −17 vs the category median of 48
Market size
$0/yr32K searches / yr
90-day growth
-89.2%search demand this quarter
Competition
75%top-5 click share · 9 brands · 22 sellers

Flapen Score

Survival Kit against its category

The dotted line is the Sporting Goods average. Past it, Survival Kit is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Survival Kit market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Survival Kit 32K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-89.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
survival kit23K searches a year

02 · Price

A sale here is worth $395.84.

Listings sell for $395.84 on average, from $37.81 to $2077.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $395.84 that is $0 to $40K a year per listing.

Average price
$395.84above the $15 to $100 sweet spot
Price range
$37.81–$2077.29
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$40K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #54 within Sporting Goods. It carries 212 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
42%
Out of stock, average day
7.9%
Average rank
#54in Sporting Goods
Average rating
3.95 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
212per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Survival Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • Abpir26%
  • EMDMAK25%
  • MOOR17%
  • Generic9%
  • Ember Rock7%
  • JICUICUI7%
  • Open — no brand owns it (3 brands, 9%)

Demand

Survival Kit search demand

Weekly searches over the year. Pick a range.

225175May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Survival Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • survival kit23K/yr
  • survival kit military grade6K/yr
  • nuclear survival kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Survival Kit

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الحجم الكلي”
100%of negative reviews mention “سهولة الاستخدام”
0.5%of orders come back
“Not handy”
A buyer, on “سهولة الاستخدام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Survival Kit questions

Answered from the same tracked data.