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Roller Skates

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 0.4% of searches, so Roller Skates is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 103 Sporting Goods niches · +3 vs the category median of 48
Market size
$297K/yr387K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
12%top-5 click share · 38 brands · 138 sellers

Flapen Score

Roller Skates against its category

The dotted line is the Sporting Goods average. Past it, Roller Skates is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Skates market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Roller Skates 387K times last year and spent an estimated $297K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
0.4%
Market size, estimated
$297Ka year
Peak month
December1.8× the quietest month
Top search term
roller skates80K searches a year

02 · Price

A sale here is worth $182.31.

Listings sell for $182.31 on average, from $50.23 to $1028.49. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $182.31 that is $0 to $18K a year per listing.

Average price
$182.31above the $15 to $100 sweet spot
Price range
$50.23–$1028.49
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
7.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #20 within Sporting Goods. It carries 137 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
18.1%
Average rank
#20in Sporting Goods
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
137per listing
Listings tracked
165

04 · Newcomers

Amazon counts 2 of last year's 66 launches as successful.

66 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Roller Skates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

$0$3K$6K$9K$12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

38 falling

Sellers

138

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

12%

Top 20: 36%

Open market

47%

  • Nattork16%
  • yousulun10%
  • HFXC9%
  • Beauenty7%
  • DAYONG6%
  • OVERS6%

Demand

Roller Skates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Roller Skates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roller skates80K/yr
  • skate shoes44K/yr
  • roller skates for girls34K/yr
  • skating shoes for girls32K/yr
  • سكيت25K/yr
  • skate shoes for girls20K/yr
  • skating shoes19K/yr
  • skating shoes for boys24K/yr
  • skate18K/yr
  • roller skates for boys14K/yr

Reviews and returns

What reviews say buyers love and hate about Roller Skates

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “الجودة الشاملة”
19%of negative reviews mention “الجودة الشاملة”
7.1%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Roller Skates questions

Answered from the same tracked data.