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Puzzle Mat

Maybe

The top 5 brands take only 44% of clicks. But prices span $21.70–$1524.94, mostly outside the sweet spot, so Puzzle Mat is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 103 Sporting Goods niches · +4 vs the category median of 48
Market size
$64K/yr31K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
27%top-5 click share · 38 brands · 65 sellers

Flapen Score

Puzzle Mat against its category

The dotted line is the Sporting Goods average. Past it, Puzzle Mat is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Puzzle Mat 31K times last year and spent an estimated $64K. The top 5 brands take 44% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
2.1%
Market size, estimated
$64Ka year
Top search term
puzzle mat17K searches a year

02 · Price

A sale here is worth $96.81.

Listings sell for $96.81 on average, from $21.70 to $1524.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $96.81 that is $0 to $10K a year per listing.

Average price
$96.81inside the $15 to $100 sweet spot
Price range
$21.70–$1524.94
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #80 within Sporting Goods. It carries 867 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
97%
Out of stock, average day
16.7%
Average rank
#80in Sporting Goods
Average rating
4.07 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
867per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Puzzle Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

38 falling

Sellers

65

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

27%

Top 20: 63%

Open market

51%

  • PROIRON11%
  • MOMENT11%
  • Generic8%
  • Yes4All7%
  • skjvxt6%
  • AM ANNA6%

Demand

Puzzle Mat search demand

Weekly searches over the year. Pick a range.

800600Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Puzzle Mat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
3.7%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Puzzle Mat questions

Answered from the same tracked data.