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Poker Chips

Fail

Prices span $37.99–$1278.33, mostly outside the sweet spot, so Poker Chips is a Fail.

Flapen Score
42
42 / 100
Ranks 76 of 103 Sporting Goods niches · −6 vs the category median of 48
Market size
$515K/yr81K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
71%top-5 click share · 9 brands · 19 sellers

Flapen Score

Poker Chips against its category

The dotted line is the Sporting Goods average. Past it, Poker Chips is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poker Chips market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Poker Chips 81K times last year and spent an estimated $515K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $515K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
2.1%
Market size, estimated
$515Ka year
Peak month
October1.4× the quietest month
Top search term
poker chips38K searches a year

02 · Price

A sale here is worth $301.91.

Listings sell for $301.91 on average, from $37.99 to $1278.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $301.91 that is $0 to $30K a year per listing.

Average price
$301.91above the $15 to $100 sweet spot
Price range
$37.99–$1278.33
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$30K
Returns
1.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #1,754 within Sporting Goods. It carries 342 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
40%
Out of stock, average day
20.8%
Average rank
#1,754in Sporting Goods
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
342per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Poker Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$26K$52K$77K$103K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 falling

Sellers

19

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Spin Master Games41%
  • Da Vinci21%
  • Generic14%
  • Versa Games10%
  • SLOWPLAY6%
  • Omada3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Poker Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.4×

Search terms

Top Poker Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poker chips38K/yr
  • poker set24K/yr
  • poker12K/yr
  • poker chips set6K/yr

Reviews and returns

What reviews say buyers love and hate about Poker Chips

We read the reviews and the return reasons for every product selling here.

1.7%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Poker Chips questions

Answered from the same tracked data.