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Basketball

Fail

The top 5 brands take 98% of clicks, so Basketball is a Fail.

Flapen Score
38
38 / 100
Ranks 88 of 103 Sporting Goods niches · −10 vs the category median of 48
Market size
$198K/yr173K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
65%top-5 click share · 7 brands · 47 sellers

Flapen Score

Basketball against its category

The dotted line is the Sporting Goods average. Past it, Basketball is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Basketball 173K times last year and spent an estimated $198K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.3%
Market size, estimated
$198Ka year
Peak month
November2.2× the quietest month
Top search term
basketball120K searches a year

02 · Price

A sale here is worth $87.87.

Listings sell for $87.87 on average, from $21.81 to $184.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $87.87 that is $9K to $22K a year per listing.

Average price
$87.87inside the $15 to $100 sweet spot
Price range
$21.81–$184.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
2.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #60 within Sporting Goods. It carries 1,648 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#60in Sporting Goods
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,648per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Basketball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

47

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Senston65%
  • Wilson20%
  • KONEX8%
  • Molten3%
  • Generic2%
  • generic1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Basketball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Basketball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball120K/yr
  • basket ball13K/yr
  • basketball ball15K/yr
  • wilson basketball8K/yr
  • كرة سلة6K/yr
  • basketball size 76K/yr
  • basketball size 55K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “متانة”
2.7%of orders come back
“Did not even last for 10 days”
A buyer, on “متانة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Basketball questions

Answered from the same tracked data.