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Friskies Cat Wet Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Friskies Cat Wet Food is a Maybe.

Flapen Score
59
59 / 100
Top 41% of 62 Pet Supplies niches · +3 vs the category median of 56
Market size
$244K/yr61K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
38%top-5 click share · 4 brands · 28 sellers

Flapen Score

Friskies Cat Wet Food against its category

The dotted line is the Pet Supplies average. Past it, Friskies Cat Wet Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friskies Cat Wet Food market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Friskies Cat Wet Food 61K times last year and spent an estimated $244K. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
7.6%
Market size, estimated
$244Ka year
Peak month
November1.3× the quietest month
Top search term
friskies cat wet food34K searches a year

02 · Price

A sale here is worth $52.62.

Listings sell for $52.62 on average, from $3.44 to $196.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $52.62 that is $5K to $13K a year per listing.

Average price
$52.62inside the $15 to $100 sweet spot
Price range
$3.44–$196.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Pet Supplies. It carries 613 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Pet Supplies
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
613per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Friskies Cat Wet Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$7K$15K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

0%

  • Purina46%
  • Friskies39%
  • Purina - Friskies13%
  • PURINA ONE2%

Demand

Friskies Cat Wet Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Friskies Cat Wet Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friskies cat wet food34K/yr
  • friskies23K/yr
  • friskies wet cat food4K/yr

Reviews and returns

What reviews say buyers love and hate about Friskies Cat Wet Food

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
40%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“The quality was not as good as I expected”
A buyer, on “الجودة الشاملة”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Friskies Cat Wet Food questions

Answered from the same tracked data.