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friskies cat wet food

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 46Conversion 78Competition 77Returns 99Price range 44Avg price 92Brand share 0Review moat 72Quality gap 62

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$52.62

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good613.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$244K

$244K/yr · 61K searches

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Price range

Okay$3.44–$196.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Arab Emirates niche tracking, friskies cat wet food is a $244K/yr Amazon United Arab Emirates market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

friskies cat wet food market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$526K–$658K
units × avg price
Conversion rate
7.6%
Avg BSR
#162
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
0.0%
Avg brand age
68 months
Avg seller age
89 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

4 flat

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

0%

  • Purina46%
  • Friskies39%
  • Purina - Friskies13%
  • PURINA ONE2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
2K1KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top friskies cat wet food search terms

  • friskies cat wet food34K/yr
  • friskies23K/yr
  • friskies wet cat food4K/yr
All search terms

Top friskies cat wet food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$15K9%$22K12%$29K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about friskies cat wet food

What buyers praise and complain about, mined from review topics.

What buyers love

مسموح باصطحاب الحيوانات الأليفة55%

“Excellent for pet”

القيمة مقابل المال30%

“Great value”

الجودة الشاملة10%

“Good quality”

المنتج المعلن عنه مقابل المنتج الفعلي5%

“everything came exactly as expected”

What buyers complain about

الجودة الشاملة40%

“The quality was not as good as I expected”

المواد/الأجزاء المعيبة30%

“One can was damaged”

يشم20%

“I don't like the smell of the product too”

سهولة الاستخدام10%

“Couldn't use it”

Common questions

Is friskies cat wet food profitable to sell on Amazon United Arab Emirates?
The niche generates $244K/yr across 33 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the friskies cat wet food niche?
4 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in friskies cat wet food?
Top complaints mined from reviews: الجودة الشاملة, المواد/الأجزاء المعيبة, يشم. The return rate is 0.1%.
When does demand for friskies cat wet food peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the friskies cat wet food niche?
Listings span $3.44–$196.85; the average listing price is $52.62 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.