- Flapen Score
- 48 / 100Ranks 47 of 62 Pet Supplies niches · −8 vs the category median of 5648
- Market size
- $83K/yr45K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 37 sellers
Flapen Score
Fish Food against its category
The dotted line is the Pet Supplies average. Past it, Fish Food is stronger. Inside it, weaker.
Market
The Fish Food market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Fish Food 45K times last year and spent an estimated $83K. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $83Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- fish food37K searches a year
02 · Price
A sale here is worth $23.39.
Listings sell for $23.39 on average, from $6.28 to $56.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.39 that is $2K to $6K a year per listing.
- Average price
- $23.39inside the $15 to $100 sweet spot
- Price range
- $6.28–$56.45
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #111 within Pet Supplies. It carries 722 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #111in Pet Supplies
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 722per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Fish Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AQUAFIN 3 NATURAL FISH FOOD BASIC FLAKES 250 ML
- Price
- $10.24
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 10y ago

Horizone Tropical Fish Food Pellets - 180g
- Price
- $10.92
- Rating
- 3.8/5
- Reviews
- 58
- Age
- 4y ago

AQUAFIN 3 NATURAL FISH FOOD BASIC FLAKES 1000 ML
- Price
- $25.16
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 8y ago

Tetra Min Flake Fish Food 250 ml
- Price
- $32.71
- Rating
- 4.6/5
- Reviews
- 1,983
- Age
- 13y ago

Hikari Usa Inc AHK21108 Tropical Micro-pellets 1.58oz
- Price
- $30.74
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 13y ago
Trending
90-day click momentum
Horizone Royal Glow Fish Food 22g Premium Nutrition for Tropical & Ornamental Fish Color Enhancing Growth Promoting & Breeding Support
- Price
- $6.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Sera Koi Royal Mini Nature 1000 ML
- Price
- $35.11
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

Horizone Tropical Fish Food Pellets - 180g
- Price
- $10.92
- Rating
- 3.8/5
- Reviews
- 58
- Age
- 4y ago

TetraBits 300ml
- Price
- $37.48
- Rating
- 4.4/5
- Reviews
- 3,034
- Age
- 11y ago

AQUAFIN 5 NATURAL FISH FOOD GOLD FISH FLAKE 1000 ML
- Price
- $29.71
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 6y ago
Newest
by launch date
Horizone Royal Glow Fish Food 22g Premium Nutrition for Tropical & Ornamental Fish Color Enhancing Growth Promoting & Breeding Support
- Price
- $6.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Sera Koi Royal Mini Nature 1000 ML
- Price
- $35.11
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

TROPICAL BETTA GRAN 10G
- Price
- $6.95
- Rating
- 4.3/5
- Reviews
- 453
- Age
- 3y ago

AQUAFIN 5 NATURAL FISH FOOD GOLD FISH FLAKE 250 ML
- Price
- $9.76
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4y ago

Horizone Tropical Fish Food Pellets - 180g
- Price
- $10.92
- Rating
- 3.8/5
- Reviews
- 58
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
37
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Aquafin51%
- HORIZONE26%
- Tetra11%
- Sera7%
- Hikari4%
- Tropical2%
Demand
Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews and returns
What reviews say buyers love and hate about Fish Food
We read the reviews and the return reasons for every product selling here.
“Good product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Food questions
Answered from the same tracked data.









