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Fish Food

Fail

The top 5 brands take 98% of clicks, so Fish Food is a Fail.

Flapen Score
48
48 / 100
Ranks 47 of 62 Pet Supplies niches · −8 vs the category median of 56
Market size
$83K/yr45K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
70%top-5 click share · 6 brands · 37 sellers

Flapen Score

Fish Food against its category

The dotted line is the Pet Supplies average. Past it, Fish Food is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Food market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fish Food 45K times last year and spent an estimated $83K. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
7.9%
Market size, estimated
$83Ka year
Peak month
July1.3× the quietest month
Top search term
fish food37K searches a year

02 · Price

A sale here is worth $23.39.

Listings sell for $23.39 on average, from $6.28 to $56.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.39 that is $2K to $6K a year per listing.

Average price
$23.39inside the $15 to $100 sweet spot
Price range
$6.28–$56.45
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #111 within Pet Supplies. It carries 722 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#111in Pet Supplies
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
722per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Fish Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Aquafin51%
  • HORIZONE26%
  • Tetra11%
  • Sera7%
  • Hikari4%
  • Tropical2%

Demand

Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Fish Food

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
0.3%of orders come back
“Good product”
A buyer, on “الجودة الشاملة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Fish Food questions

Answered from the same tracked data.