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Dog Leash

Fail

Demand is soft, at -16.7% this quarter, so Dog Leash is a Fail.

Flapen Score
45
45 / 100
Ranks 52 of 62 Pet Supplies niches · −11 vs the category median of 56
Market size
$88K/yr83K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
43%top-5 click share · 26 brands · 98 sellers

Flapen Score

Dog Leash against its category

The dotted line is the Pet Supplies average. Past it, Dog Leash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Leash market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dog Leash 83K times last year and spent an estimated $88K. The top 5 brands take 65% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
2.4%
Market size, estimated
$88Ka year
Peak month
January1.6× the quietest month
Top search term
dog leash38K searches a year

02 · Price

A sale here is worth $45.01.

Listings sell for $45.01 on average, from $16.47 to $109.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $45.01 that is $0 to $5K a year per listing.

Average price
$45.01inside the $15 to $100 sweet spot
Price range
$16.47–$109.22
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #15 within Pet Supplies. It carries 9,691 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#15in Pet Supplies
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,691per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dog Leash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 falling

Sellers

98

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

43%

Top 20: 77%

Open market

31%

  • Fida26%
  • Panykoo18%
  • SOLMOONY9%
  • Generic7%
  • DOEL5%
  • NeoStyle4%

Demand

Dog Leash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Dog Leash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog leash38K/yr
  • dog leash small dog10K/yr
  • leash7K/yr
  • leash for small dog7K/yr
  • retractable dog leash6K/yr
  • dog leash large dog6K/yr
  • dog leash medium dog4K/yr
  • dog lead3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Leash

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “سهولة الاستخدام”
3.4%of orders come back
“Hardly used it at all”
A buyer, on “سهولة الاستخدام”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Leash questions

Answered from the same tracked data.