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Fairy Lights

Fail

Demand is soft, at -35.9% this quarter, so Fairy Lights is a Fail.

Flapen Score
47
47 / 100
Ranks 13 of 25 Lighting niches · on the category median
Market size
$221K/yr188K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
54%top-5 click share · 14 brands · 72 sellers

Flapen Score

Fairy Lights against its category

The dotted line is the Lighting average. Past it, Fairy Lights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fairy Lights 188K times last year and spent an estimated $221K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
3.9%
Market size, estimated
$221Ka year
Peak month
December10.0× the quietest month
Top search term
fairy lights67K searches a year

02 · Price

A sale here is worth $30.27.

Listings sell for $30.27 on average, from $8.39 to $63.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $30.27 that is $3K to $8K a year per listing.

Average price
$30.27inside the $15 to $100 sweet spot
Price range
$8.39–$63.81
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #44 within Lighting. It carries 2,776 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
26.6%
Average rank
#44in Lighting
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,776per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$89K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

72

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

20%

  • Jsdoin25%
  • ECVV20%
  • Generic17%
  • suddus8%
  • Wonka6%
  • Brightown5%

Demand

Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy lights67K/yr
  • string lights18K/yr
  • fairy light5K/yr
  • fairy lights battery operated9K/yr
  • christmas lights75K/yr
  • christmas light10K/yr
  • christmas lights battery operated5K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Lights

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “السطوع/اللمعان/التوهج”
30%of negative reviews mention “الجودة الشاملة”
4.7%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fairy Lights questions

Answered from the same tracked data.