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Disco Lights

Fail

Shoppers spend only $14K a year here, so Disco Lights is a Fail.

Flapen Score
42
42 / 100
Ranks 19 of 25 Lighting niches · −5 vs the category median of 47
Market size
$14K/yr29K searches / yr
90-day growth
+35.3%search demand this quarter
Competition
53%top-5 click share · 19 brands · 68 sellers

Flapen Score

Disco Lights against its category

The dotted line is the Lighting average. Past it, Disco Lights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disco Lights market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Disco Lights 29K times last year and spent an estimated $14K. The top 5 brands take 63% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+35.3%
Conversion, latest week
0.5%
Market size, estimated
$14Ka year
Top search term
disco lights16K searches a year

02 · Price

A sale here is worth $102.42.

Listings sell for $102.42 on average, from $23.01 to $368.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $102.42 that is $0 to $10K a year per listing.

Average price
$102.42above the $15 to $100 sweet spot
Price range
$23.01–$368.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
6.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #19 within Lighting. It carries 2,612 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#19in Lighting
Average rating
4.19 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,612per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Disco Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$703$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

68

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

33%

  • Luditek19%
  • Generic18%
  • PAIFIEVD11%
  • AMINAC9%
  • AquaFalcon6%
  • DEMEKZ5%

Demand

Disco Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.1× · 9 of 12 months tracked

Search terms

Top Disco Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disco lights16K/yr
  • party lights8K/yr
  • disco light4K/yr

Reviews and returns

What reviews say buyers love and hate about Disco Lights

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “لون”
75%of negative reviews mention “القيمة مقابل المال”
6.4%of orders come back
“Connector and controller doesnt work: not worth the cheap price”
A buyer, on “القيمة مقابل المال”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Disco Lights questions

Answered from the same tracked data.