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Overnight Oats Jars with Lid

Maybe

Products sell for $39.40 on average, inside the sweet spot. But shoppers spend only $108K a year here, so Overnight Oats Jars with Lid is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 265 Kitchen niches · +15 vs the category median of 49
Market size
$108K/yr64K searches / yr
90-day growth
+48.6%search demand this quarter
Competition
40%top-5 click share · 27 brands · 64 sellers

Flapen Score

Overnight Oats Jars with Lid against its category

The dotted line is the Kitchen average. Past it, Overnight Oats Jars with Lid is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Overnight Oats Jars with Lid market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Overnight Oats Jars with Lid 64K times last year and spent an estimated $108K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+48.6%
Conversion, latest week
4.3%
Market size, estimated
$108Ka year
Peak month
June2.7× the quietest month
Top search term
overnight oats jars with lid40K searches a year

02 · Price

A sale here is worth $39.40.

Listings sell for $39.40 on average, from $15.08 to $88.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $39.40 that is $0 to $4K a year per listing.

Average price
$39.40inside the $15 to $100 sweet spot
Price range
$15.08–$88.89
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #223 within Kitchen. It carries 412 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
22.0%
Average rank
#223in Kitchen
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
412per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Overnight Oats Jars with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 rising

Sellers

64

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

40%

Top 20: 78%

Open market

32%

  • Red Dot Gift24%
  • Premify23%
  • SKY-TOUCH9%
  • Mepal4%
  • HomArtist4%
  • HOOJO3%

Demand

Overnight Oats Jars with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Overnight Oats Jars with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • overnight oats jars with lid40K/yr
  • oats jar12K/yr
  • overnight oats jar12K/yr

Reviews and returns

What reviews say buyers love and hate about Overnight Oats Jars with Lid

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
29%of negative reviews mention “الحجم الكلي”
2.6%of orders come back
“to large”
A buyer, on “الحجم الكلي”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Overnight Oats Jars with Lid questions

Answered from the same tracked data.