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Caliper

Fail

The top 5 products take 77% of clicks, so Caliper is a Fail.

Flapen Score
43
43 / 100
Ranks 11 of 16 Industrial & Scientific niches · −6 vs the category median of 49
Market size
$82K/yr21K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
77%top-5 click share · 13 brands · 49 sellers

Flapen Score

Caliper against its category

The dotted line is the Industrial & Scientific average. Past it, Caliper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caliper market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Caliper 21K times last year and spent an estimated $82K. The top 5 brands take 77% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
5.0%
Market size, estimated
$82Ka year
Peak month
November1.4× the quietest month
Top search term
vernier caliper8K searches a year

02 · Price

A sale here is worth $78.07.

Listings sell for $78.07 on average, from $16.65 to $204.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $78.07 that is $0 to $8K a year per listing.

Average price
$78.07inside the $15 to $100 sweet spot
Price range
$16.65–$204.94
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #10 within Industrial & Scientific. It carries 7,606 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#10in Industrial & Scientific
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,606per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Caliper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$25K$33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

49

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

18%

  • Adoric30%
  • AZYAADIXX27%
  • Jiavarry9%
  • Insize6%
  • Luqeeg5%
  • Spurtar5%
  • Open — no brand owns it (7 brands, 18%)

Demand

Caliper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Caliper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vernier caliper8K/yr
  • digital caliper6K/yr
  • caliper7K/yr

Reviews and returns

What reviews say buyers love and hate about Caliper

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
36%of negative reviews mention “الجودة الشاملة”
2.5%of orders come back
“Average quality”
A buyer, on “الجودة الشاملة”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Caliper questions

Answered from the same tracked data.