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pea protein powder
Worth a lookShows low returns (0.1%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$134.14avg listing price — sweet spot $15–$100
Review moat
Good1,209.22avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Price range
Bad$32.76–$358.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$42K$42K/yr · 11K searches