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51

pea protein powder

Worth a look

Shows low returns (0.1%), but a small market ($42K/yr) keeps it on the watch list.

Market size 11Growth 35Conversion 36Competition 56Returns 100Price range 21Avg price 64Brand share 70Review moat 57Quality gap 86

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good$134.14

avg listing price — sweet spot $15–$100

Review moat

Good1,209.22

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Price range

Bad$32.76–$358.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$42K

$42K/yr · 11K searches