53
decaf coffee
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$38.15avg listing price — sweet spot $15–$100
Price range
Great$11.18–$84.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great447.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$149K$149K/yr · 72K searches
Competition
Bad72%top-5 click share — a locked-up shelf