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Travel Essentials

Pass

Travel Essentials scores 72 out of 100, a Pass. Shoppers spend $894K a year here, search demand grew +168.3% this quarter, and returns run at 1.5% of orders.

Flapen Score
72
72 / 100
Top 1% of 218 Electronics niches · +27 vs the category median of 45
Market size
$894K/yr392K searches / yr
90-day growth
+168.3%search demand this quarter
Competition
35%top-5 click share · 43 brands · 258 sellers

Flapen Score

Travel Essentials against its category

The dotted line is the Electronics average. Past it, Travel Essentials is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Essentials market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Travel Essentials 392K times last year and spent an estimated $894K. The top 5 brands take 41% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +168.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $894K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+168.3%
Conversion, latest week
2.1%
Market size, estimated
$894Ka year
Peak month
July3.5× the quietest month
Top search term
travel essentials237K searches a year

02 · Price

A sale here is worth $110.12.

Listings sell for $110.12 on average, from $9.10 to $1363.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $110.12 that is $11K to $28K a year per listing.

Average price
$110.12above the $15 to $100 sweet spot
Price range
$9.10–$1363.09
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$11K–$28K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #64 within Electronics. It carries 2,056 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#64in Electronics
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,056per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Travel Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$27K$54K$80K$107K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

258

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

35%

Top 20: 71%

Open market

54%

  • Amazon Basics12%
  • Blu Intelligent Health Solutions10%
  • ECVV9%
  • Sawanork5%
  • ikeoat5%
  • VAGREEZ4%

Demand

Travel Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Travel Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel essentials237K/yr
  • travel108K/yr
  • travel accessories25K/yr
  • سفر14K/yr
  • travel essentials for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Essentials

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “الجودة الشاملة”
26%of negative reviews mention “الجودة الشاملة”
1.5%of orders come back
“Horrible quality”
A buyer, on “الجودة الشاملة”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Travel Essentials questions

Answered from the same tracked data.