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Stitch

Fail

Demand is soft, at -13.5% this quarter, so Stitch is a Fail.

Flapen Score
45
45 / 100
Ranks 101 of 218 Electronics niches · on the category median
Market size
$235K/yr159K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
41%top-5 click share · 14 brands · 82 sellers

Flapen Score

Stitch against its category

The dotted line is the Electronics average. Past it, Stitch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Stitch 159K times last year and spent an estimated $235K. The top 5 brands take 86% of clicks. Demand peaks in Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
2.3%
Market size, estimated
$235Ka year
Peak month
June2.8× the quietest month
Top search term
stitch90K searches a year

02 · Price

A sale here is worth $65.24.

Listings sell for $65.24 on average, from $8.42 to $201.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $65.24 that is $0 to $7K a year per listing.

Average price
$65.24inside the $15 to $100 sweet spot
Price range
$8.42–$201.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #102 within Electronics. It carries 1,833 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#102in Electronics
Average rating
4.55 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,833per listing
Listings tracked
41

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stitch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

82

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 79%

Open market

10%

  • Disney58%
  • R&B10%
  • Lexibook9%
  • Funko6%
  • Just Play5%
  • KIDS PREFERRED4%
  • Open — no brand owns it (8 brands, 10%)

Demand

Stitch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.8×

Search terms

Top Stitch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stitch90K/yr
  • stich35K/yr
  • ستيتش10K/yr
  • lilo and stitch9K/yr
  • stitch toy9K/yr
  • stitch toys6K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “لون”
2.4%of orders come back
“One color for entire thing”
A buyer, on “لون”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Stitch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data