Sony Earbuds
FailThe top 5 brands take 100% of clicks, so Sony Earbuds is a Fail.
- Flapen Score
- 30 / 100Ranks 208 of 218 Electronics niches · −15 vs the category median of 4530
- Market size
- $237K/yr105K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 64%top-5 click share · 2 brands · 37 sellers
Flapen Score
Sony Earbuds against its category
The dotted line is the Electronics average. Past it, Sony Earbuds is stronger. Inside it, weaker.
Market
The Sony Earbuds market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sony Earbuds 105K times last year and spent an estimated $237K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $237Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- sony earbuds85K searches a year
02 · Price
A sale here is worth $318.46.
Listings sell for $318.46 on average, from $25.13 to $1059.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $318.46 that is $0 to $32K a year per listing.
- Average price
- $318.46above the $15 to $100 sweet spot
- Price range
- $25.13–$1059.04
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$32K
- Returns
- 6.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #521 within Electronics. It carries 3,547 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #521in Electronics
- Average rating
- 3.99 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,547per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Sony Earbuds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sony WF-C710N Truly Wireless Earbuds with Noise Cancelling Glass Blue
- Price
- $300.48
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 1y ago
Sony WF-C510 Truly Wireless Earbuds 22 hours battery life Clearer hands-free calling Multipoint Connection Ambient Sound Mode IPX4 Water Resistance Blue UAE Version - 1-Year warranty
- Price
- $127.65
- Rating
- 4.3/5
- Reviews
- 3,116
- Age
- 1y ago
Sony WF-1000XM5 The Best Truly Wireless Noise Cancelling Earbuds Hi-Res Audio 24 hours battery life Multipoint Connection IPX4 Water Resistance Black UAE Version - 1-Year warranty
- Price
- $606.63
- Rating
- 3.6/5
- Reviews
- 5,850
- Age
- 2y ago
Sony WF-1000XM6 The Best Truly Wireless Noise Cancelling Earbuds (2026 Model) Bluetooth in-Ear Headphones with Studio-Quality Sound Up to 24 Hours of Battery Life Black
- Price
- $1059.04
- Rating
- 3.9/5
- Reviews
- 516
- Age
- 5mo ago
Sony WF-C510 Truly Wireless Earbuds 22 hours battery life Clearer hands-free calling Multipoint Connection Ambient Sound Mode IPX4 Water Resistance Black UAE Version - 1-Year warranty
- Price
- $141.47
- Rating
- 4.3/5
- Reviews
- 3,116
- Age
- 1y ago
Trending
90-day click momentumSony WF-1000XM6 The Best Truly Wireless Noise Cancelling Earbuds (2026 Model) Bluetooth in-Ear Headphones with Studio-Quality Sound Up to 24 Hours of Battery Life Black
- Price
- $1059.04
- Rating
- 3.9/5
- Reviews
- 516
- Age
- 5mo ago
Sony LinkBuds Clip Open-Ear Truly Wireless Earbuds Comfortable & Secure Fit Lightweight Clip-On Design Touch Controls Ambient Sound Awareness Water Resistant Up to 37 Hrs of Playback Black
- Price
- $706.69
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 5mo ago
Sony LinkBuds Open Truly Wireless Earbud Headphones with an Open-Ring Design for Ambient Sounds and Newly Developed Air Fitting Supporters Black
- Price
- $499.53
- Rating
- 3.5/5
- Reviews
- 193
- Age
- 1y ago
Sony Wf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones Charging Google Voice Assistant Alexa Siri Splash Proof Smart Listening And Mic For Phone Call Silver
- Price
- $392.61
- Rating
- 3.6/5
- Reviews
- 122
- Age
- 5y ago
Sony WF-C500 True Wireless Headphones - Up To 20 Hours Battery Life With Charging Case - Voice Assistant Compatible - Built-In Mic For Phone Calls Bluetooth Connection - Black (Renewed)
- Price
- $147.87
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch dateSony WF-1000XM6 The Best Truly Wireless Noise Cancelling Earbuds (2026 Model) Bluetooth in-Ear Headphones with Studio-Quality Sound Up to 24 Hours of Battery Life Black
- Price
- $1059.04
- Rating
- 3.9/5
- Reviews
- 516
- Age
- 5mo ago
Sony LinkBuds Clip Open-Ear Truly Wireless Earbuds Comfortable & Secure Fit Lightweight Clip-On Design Touch Controls Ambient Sound Awareness Water Resistant Up to 37 Hrs of Playback Black
- Price
- $706.69
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 5mo ago
Sony WF-C510 Wireless Earbuds 22 Hours Battery Life Clearer Handsfree Calls Multipoint Connection Ambient Sound Mode IPX4 Water Resistance Black
- Price
- $148.96
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 8mo ago
Sony IER-EX15C USB-C Wired In-Ear Headphones with Mic and Inline Remote Black
- Price
- $67.04
- Rating
- 4.0/5
- Reviews
- 518
- Age
- 10mo ago
Sony WF-C500 True Wireless Headphones - Up To 20 Hours Battery Life With Charging Case - Voice Assistant Compatible - Built-In Mic For Phone Calls Bluetooth Connection - Black (Renewed)
- Price
- $147.87
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Sony99%
- soundcore1%
Demand
Sony Earbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Sony Earbuds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sony earbuds85K/yr
- sony earphones10K/yr
- earbuds sony6K/yr
- sony airpods4K/yr
- sony earphone bluetooth20/yr
Reviews and returns
What reviews say buyers love and hate about Sony Earbuds
We read the reviews and the return reasons for every product selling here.
“Terrible sound quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Earbuds questions
Answered from the same tracked data.