How competitive is the Samsung niche on Amazon United Arab Emirates?

9 brands and 90 sellers compete in Samsung on Amazon United Arab Emirates. The top 5 Samsung products take 41% of clicks and its top 5 brands hold 96% of demand.

What does it cost to enter the Samsung niche?

Samsung sells for $685.69 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $42.70–$2862.32. The average incumbent carries 677 reviews — the moat a new listing must climb.

Samsung

pricing outside the sweet spot ($685.69 avg) — Samsung doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Top 34% of 218 Electronics niches · +2 vs the category median of 45

This niche Category average · 218 niches

Is Samsung profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Samsung is a $8.5M/yr Amazon United Arab Emirates market (5.0M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.

Samsung: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 0.3% of searches end in a purchase.

$8.5M

revenue / yr

Units sold / yr20K

Search volume / yr-5.4%5.0M

Conversion rate0.3%

Avg price$685.69

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 90

Top-5 product click share41%

Open market4%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 47 products

Top Samsung products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Samsung Galaxy A16 LTE Android Smartphone Dual SIM Mobile Phone 4GB RAM 128GB Storage Gray (UAE Version)

Price: $390.14
Rating: 4.2/5
Reviews: 5,648
Age: 1y ago

Samsung Galaxy A07 LTE Android Smartphone 64GB Storage 4GB RAM Black 6x OS Upgrades Large Display 6nm Processor Travel Adaptor Included (UAE Version)

Price: $286.11
Rating: 4.2/5
Reviews: 91
Age: 8mo ago

Samsung Galaxy A06 LTE (Black 4GB RAM 64GB Storage) | 50MP Dual Camera | 4 Gen OS Upgrades | IP54 Rating | Voice Focus | International Version

Price: $286.66
Rating: 3.8/5
Reviews: 120
Age: 1y ago

Samsung Galaxy A16 LTE Android Smartphone Dual SIM Mobile Phone 4GB RAM 128GB Storage Black (UAE Version)

Price: $398.55
Rating: 4.2/5
Reviews: 5,648
Age: 1y ago

Xiaomi Redmi Note 15 Smartphone 8+256GB Black Large 6000mAh Battery

Price: $660.41
Rating: 4.4/5
Reviews: 16
Age: 7mo ago

Newest

by launch date

Xiaomi Redmi A7 Pro Smartphone 4+128GB Mist Blue 6.9 Immersive Display

Price: $363.22
Rating: 3.7/5
Reviews: 15
Age: 3mo ago

Xiaomi Redmi Note 15 Smartphone 8+256GB Black Large 6000mAh Battery

Price: $660.41
Rating: 4.4/5
Reviews: 16
Age: 7mo ago

Samsung Galaxy A07 LTE Android Smartphone 64GB Storage 4GB RAM Black 6x OS Upgrades Large Display 6nm Processor Travel Adaptor Included (UAE Version)

Price: $286.11
Rating: 4.2/5
Reviews: 91
Age: 8mo ago

Nothing Phone (3a) Lite 5G / 8 GB/ 128 GB/ 6.77AMOLED flexible LTPS/ 50 MP Camera/5000mAh/ Black (UAE Type Approved)

Price: $636.88
Rating: 4.4/5
Reviews: 346
Age: 8mo ago

Nothing Phone (3a) Lite 5G / 8 GB /128 GB/6.77AMOLED Flexible LTPS 50 MP Camera/5000mAh/White (UAE Type Approved)

Price: $630.69
Rating: 4.4/5
Reviews: 346
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

Samsung72%
Xiaomi9%
Nothing6%
HONOR6%
Motorola3%
Generic2%
Open — no brand owns it (3 brands, 3%)

Samsung demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.0MCVR0.3%Products47Brands9Top 5 Brands96%OOS Rate13.5%Rating4.2★Reviews677Avg BSR#71

Top Samsung search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

samsung1.2M/yr -6.4%0.2% conv.
mobile phones1.2M/yr -15.3%0.1% conv.
phone625K/yr +7.5%0.1% conv.
samsung phone332K/yr +5.9%0.4% conv.
mobile315K/yr -7.6%0.1% conv.
smart phone177K/yr +5.5%0.1% conv.
mobile phone173K/yr -0.8%0.1% conv.
android phone128K/yr -0.2%0.2% conv.
samsung mobile117K/yr -6.4%0.2% conv.
smartphone93K/yr +3.0%0.1% conv.

What reviews say buyers love and hate about Samsung

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

الجودة الشاملة30%

“Excellent product”

القيمة مقابل المال29%

“Good price”

عمر البطارية14%

“Battery life good”

جودة الكاميرا8%

“camera its good”

كفاءة3%

“Working good”

What buyers complain about

69% of reviews

عمر البطارية16%

“battery drain too fast”

الاتصال - بشكل عام9%

“Network issue”

الجودة الشاملة9%

“Bad quality”

الشحن8%

“Problem with the charging within a month of time”

البرمجيات/التطبيق7%

“The software is not working properly”

Samsung return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الوظيفة - بشكل عام

13%

2القيمة مقابل المال

3المنتج المعلن عنه مقابل المنتج الفعلي

4الشحن

5التدفئة

Common Samsung questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Samsung 47/100 on Amazon United Arab Emirates — Skip it. The niche generates $8.5M/yr across 47 tracked products. 19 of 20 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.

Samsung buyers on Amazon United Arab Emirates complain most about عمر البطارية, الاتصال - بشكل عام, الجودة الشاملة, the themes mined from the niche's reviews. Its return rate is 3.1%.