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Samsung

Fail

Products sell for $685.69 on average, outside the sweet spot, so Samsung is a Fail.

Flapen Score
47
47 / 100
Top 34% of 218 Electronics niches · +2 vs the category median of 45
Market size
$8.5M/yr5.0M searches / yr
90-day growth
-5.4%search demand this quarter
Competition
41%top-5 click share · 9 brands · 90 sellers

Flapen Score

Samsung against its category

The dotted line is the Electronics average. Past it, Samsung is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Samsung 5.0M times last year and spent an estimated $8.5M. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
0.3%
Market size, estimated
$8.5Ma year
Top search term
samsung1.2M searches a year

02 · Price

A sale here is worth $685.69.

Listings sell for $685.69 on average, from $42.70 to $2862.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $685.69 that is $171K to $343K a year per listing.

Average price
$685.69above the $15 to $100 sweet spot
Price range
$42.70–$2862.32
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$171K–$343K
Returns
3.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #71 within Electronics. It carries 677 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
96%
Out of stock, average day
13.5%
Average rank
#71in Electronics
Average rating
4.18 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
677per listing
Listings tracked
47

04 · Newcomers

Amazon counts 19 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
19Amazon's first-year sales bar
Average brand age
32 months

Products

Top Samsung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$340K$679K$1.0M$1.4M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

90

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

3%

  • Samsung72%
  • Xiaomi9%
  • Nothing6%
  • HONOR6%
  • Motorola3%
  • Generic2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Samsung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Samsung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung1.2M/yr
  • mobile phones1.2M/yr
  • phone625K/yr
  • samsung phone332K/yr
  • mobile315K/yr
  • smart phone177K/yr
  • mobile phone173K/yr
  • android phone128K/yr
  • samsung mobile117K/yr
  • smartphone93K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الجودة الشاملة”
16%of negative reviews mention “عمر البطارية”
3.1%of orders come back
“battery drain too fast”
A buyer, on “عمر البطارية”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Samsung questions

Answered from the same tracked data.