phone strap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.10avg listing price — sweet spot $15–$100
Price range
Great$11.84–$53.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,964.31avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$96K$96K/yr · 102K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, phone strap is a $96K/yr Amazon United Arab Emirates market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
phone strap market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $80K–$96K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- SURPHY85%
- Generic6%
- Golifyne4%
- Vancle4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top phone strap search terms
- phone strap43K/yr
- phone lanyard23K/yr
- phone chain9K/yr
- lanyard for phone9K/yr
- anti theft phone strap6K/yr
- phone wrist strap6K/yr
- phone strap crossbody6K/yr
Top phone strap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SURPHY Phone Lanyard Crossbody Adjustable Cell Phone Lanyard with 2 Pack Phone Tether Tab Two-Color Braided Phone Strap with Carabiner (Black)
SURPHY$37.934.5★3,353 rev
SURPHY Phone Lanyard Crossbody Adjustable Cell Phone Lanyard with 2 Pack Phone Tether Tab Two-Color Braided Phone Strap with Carabiner Pink & Purple
SURPHY$33.584.5★3,353 rev
SURPHY 2 Pack Lanyard Phone Strap Adjustable Lanyard with Two-Color Braided Wrist Strap for Airpods Case Camera Cell
SURPHY$36.904.6★4,799 rev
SURPHY Phone Lanyard Crossbody Adjustable Cell Phone Lanyard with 2 Pack Phone Tether Tab Two-Color Braided Phone Strap with Carabiner (Stone)
SURPHY$41.634.5★3,353 rev
SURPHY Phone Lanyard Crossbody Adjustable Cell Phone Lanyard with 2 Pack Phone Tether Tab Two-Color Braided Phone Strap with Carabiner (Pink)
SURPHY$36.334.5★3,353 rev
Newest
by launch date
Hands-Free Phone Lanyard with Mini Pouch Adjustable Wide Strap Crossbody Cell Phone Holder Lightweight Phone Neck Lanyard with Ultra-Thin Metal Phone Tab for iPhone & Android Moms Travel & Daily U
Generic$35.210 rev
Crossbody Phone Lanyard for Women Adjustable Universal Phone Strap with Pearl Accent Gold-Tone Metal Chain & PU Leather Classic Style (White)
Generic$11.840 rev
Mobile phone lanyard universal Cell Phone Lanyard with adjustable nylon neck strap wrist strap mobile phone tether belt for iPhone Huawei Samsung All Smartphones Pink Gold+Black One Size
Vancle$17.0728 rev
Mobile phone lanyard universal Cell Phone Lanyard with adjustable nylon neck strap wrist strap mobile phone tether belt for iPhone Huawei Samsung All Smartphones Pack D One Size
Vancle$14.0828 rev
SURPHY Phone Lanyard Crossbody Adjustable Cell Phone Lanyard with 2 Pack Phone Tether Tab Two-Color Braided Phone Strap with Carabiner (Stone)
SURPHY$41.633,353 rev
Trending
90-day click momentumCrossbody Phone Lanyard for Women Adjustable Universal Phone Strap with Pearl Accent Gold-Tone Metal Chain & PU Leather Classic Style (White)
Generic$11.840.0★
Golifyne Universal Phone Lanyard for iPhone 16 Pro Max & Most Smartphones 6mm Adjustable Anti-Theft Crossbody Cell Phone Strap with 2 Non-Adhesive Tether Tabs for Men & Women Apricot/Gold
Golifyne$53.594.5★
SURPHY Phone Lanyard Crossbody Adjustable Cell Phone Lanyard with 2 Pack Phone Tether Tab Two-Color Braided Phone Strap with Carabiner (Stone)
SURPHY$41.634.5★
Hands-Free Phone Lanyard with Mini Pouch Adjustable Wide Strap Crossbody Cell Phone Holder Lightweight Phone Neck Lanyard with Ultra-Thin Metal Phone Tab for iPhone & Android Moms Travel & Daily U
Generic$35.210.0★
Golifyne Universal Phone Lanyard for iPhone 16 Pro Max & Most Smartphones 6mm Adjustable Anti-Theft Crossbody Cell Phone Strap with 2 Non-Adhesive Tether Tabs for Men & Women Black/Black
Golifyne$51.404.5★
What buyers say about phone strap
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Very good quality”
Top return reasons
Common questions
- Is phone strap profitable to sell on Amazon United Arab Emirates?
- The niche generates $96K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the phone strap niche?
- 4 brands and 23 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- When does demand for phone strap peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the phone strap niche?
- Listings span $11.84–$53.59; the average listing price is $32.10 (sweet spot $15–$100). The average incumbent carries 1,964 reviews — the moat a new listing must climb.