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Phone Strap

Fail

The top 5 brands take 100% of clicks, so Phone Strap is a Fail.

Flapen Score
43
43 / 100
Ranks 135 of 218 Electronics niches · −2 vs the category median of 45
Market size
$96K/yr102K searches / yr
90-day growth
+43.1%search demand this quarter
Competition
83%top-5 click share · 4 brands · 23 sellers

Flapen Score

Phone Strap against its category

The dotted line is the Electronics average. Past it, Phone Strap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Strap market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Phone Strap 102K times last year and spent an estimated $96K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+43.1%
Conversion, latest week
2.9%
Market size, estimated
$96Ka year
Peak month
July1.5× the quietest month
Top search term
phone strap43K searches a year

02 · Price

A sale here is worth $32.10.

Listings sell for $32.10 on average, from $11.84 to $53.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.10 that is $3K to $8K a year per listing.

Average price
$32.10inside the $15 to $100 sweet spot
Price range
$11.84–$53.59
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Electronics. It carries 1,964 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Electronics
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,964per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Phone Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$10K$19K$29K$38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • SURPHY85%
  • Generic6%
  • Golifyne4%
  • Vancle4%

Demand

Phone Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Phone Strap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone strap43K/yr
  • phone lanyard23K/yr
  • phone chain9K/yr
  • lanyard for phone9K/yr
  • anti theft phone strap6K/yr
  • phone wrist strap6K/yr
  • phone strap crossbody6K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Strap

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
2.6%of orders come back
“As described”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Phone Strap questions

Answered from the same tracked data.