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Oura Ring

Fail

The top 5 products take 100% of clicks, so Oura Ring is a Fail.

Flapen Score
18
18 / 100
Ranks 218 of 218 Electronics niches · −27 vs the category median of 45
Market size
$140K/yr79K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 17 sellers

Flapen Score

Oura Ring against its category

The dotted line is the Electronics average. Past it, Oura Ring is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oura Ring market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Oura Ring 79K times last year and spent an estimated $140K. All 2 brands take every click. Flapen scores it 18 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
0.2%
Market size, estimated
$140Ka year
Top search term
oura ring73K searches a year

02 · Price

A sale here is worth $888.52.

Listings sell for $888.52 on average, from $34.65 to $1764.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $888.52 that is $0 to $89K a year per listing.

Average price
$888.52above the $15 to $100 sweet spot
Price range
$34.65–$1764.07
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$89K
Returns
6.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #25 within Electronics. It carries 1,954 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#25in Electronics
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,954per listing
Listings tracked
5

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
17 months

Products

Top Oura Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$28K$56K$84K$112K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LevyPan76%
  • OURA24%

Demand

Oura Ring search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Oura Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oura ring73K/yr
  • oura rings3K/yr
  • the oura ring3K/yr

Reviews and returns

What reviews say buyers love and hate about Oura Ring

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “البرمجيات/التطبيق”
6.8%of orders come back
“Latest firmware and soft resets do not help”
A buyer, on “البرمجيات/التطبيق”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Oura Ring questions

Answered from the same tracked data.