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Instax Mini Film

Fail

The top 5 brands take 100% of clicks, so Instax Mini Film is a Fail.

Flapen Score
48
48 / 100
Top 30% of 218 Electronics niches · +3 vs the category median of 45
Market size
$8.2M/yr598K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
48%top-5 click share · 3 brands · 77 sellers

Flapen Score

Instax Mini Film against its category

The dotted line is the Electronics average. Past it, Instax Mini Film is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Mini Film market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Instax Mini Film 598K times last year and spent an estimated $8.2M. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.

Searches, last 12 months
598K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
3.0%
Market size, estimated
$8.2Ma year
Peak month
June2.2× the quietest month
Top search term
instax mini film122K searches a year

02 · Price

A sale here is worth $456.56.

Listings sell for $456.56 on average, from $40.79 to $3939.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $456.56 that is $228K to $342K a year per listing.

Average price
$456.56above the $15 to $100 sweet spot
Price range
$40.79–$3939.37
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$228K–$342K
Returns
1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Electronics. It carries 18,477 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#15in Electronics
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
18,477per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Instax Mini Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$330K$660K$990K$1.3M101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

0%

  • instax50%
  • Fujifilm49%
  • Polaroid1%

Demand

Instax Mini Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Instax Mini Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax mini film122K/yr
  • fujifilm112K/yr
  • instax93K/yr
  • fujifilm instax33K/yr
  • instax camera38K/yr
  • fujifilm camera39K/yr
  • polaroid film33K/yr
  • instax mini27K/yr
  • instax film20K/yr
  • instax mini 12 film12K/yr

Reviews and returns

What reviews say buyers love and hate about Instax Mini Film

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “القيمة مقابل المال”
1.4%of orders come back
“Too much expensive”
A buyer, on “القيمة مقابل المال”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Instax Mini Film questions

Answered from the same tracked data.