Instax Mini 12
FailPrices span $65.76–$834.11, mostly outside the sweet spot, so Instax Mini 12 is a Fail.
- Flapen Score
- 34 / 100Ranks 202 of 218 Electronics niches · −11 vs the category median of 4534
- Market size
- $59K/yr32K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 57%top-5 click share · 9 brands · 73 sellers
Flapen Score
Instax Mini 12 against its category
The dotted line is the Electronics average. Past it, Instax Mini 12 is stronger. Inside it, weaker.
Market
The Instax Mini 12 market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Instax Mini 12 32K times last year and spent an estimated $59K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $59Ka year
- Top search term
- instax mini 1224K searches a year
02 · Price
A sale here is worth $286.93.
Listings sell for $286.93 on average, from $65.76 to $834.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $286.93 that is $0 to $29K a year per listing.
- Average price
- $286.93above the $15 to $100 sweet spot
- Price range
- $65.76–$834.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$29K
- Returns
- 2.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #16 within Electronics. It carries 2,001 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 96%
- Out of stock, average day
- 1.5%
- Average rank
- #16in Electronics
- Average rating
- 4.27 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,001per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Instax Mini 12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fujifilm Instax Mini 12 Instant Camera - Clay White
- Price
- $283.24
- Rating
- 4.2/5
- Reviews
- 6,160
- Age
- 3y ago

Fujifilm instax mini 12 instant camera - pastel blue
- Price
- $273.59
- Rating
- 4.2/5
- Reviews
- 6,160
- Age
- 3y ago

Fujifilm Instax Mini 12 Instant Camera - Blossom Pink + 2 Pack Film
- Price
- $353.05
- Rating
- 4.2/5
- Reviews
- 273
- Age
- 3y ago

FLOVESUNS Accessories for Fujifilm Instax Mini 12 Instant Camera Accessory Bundle Include Mini 12 camera Case Mini Picture Album Frames DIY Stickers Color Filter (No Camera) (Green)
- Price
- $99.74
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

instax Fujifilm Mini 12 Instant Camera - Mint Green
- Price
- $274.77
- Rating
- 4.2/5
- Reviews
- 6,160
- Age
- 3y ago
Trending
estimated 90-day click momentum
Fujifilm Instax Mini 12 Instant Camera - Mint Green + 1 Pack Film
- Price
- $309.64
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 3y ago

Fujifilm (Refurbished) instax mini 12 instant camera - pastel blue
- Price
- $245.29
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 1y ago

LENND Instant Print Camera for Kids Instant Camera for Girls Boys Kids Camera Toys for Toddler 1080P HD Selfie Digital Camera with 4 Color Photos & 32G Card Birthday Gifts for Girls Age 3-12 Years Old
- Price
- $132.06
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 1y ago

Instax Fujifilm Mini 12 Instant Camera with 20 Shot Film Pack - Pastel Blue
- Price
- $398.37
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 3y ago

instax Fujifilm Mini 12 Instant Camera - Mint Green
- Price
- $274.77
- Rating
- 4.2/5
- Reviews
- 6,160
- Age
- 3y ago
Newest
by launch date
Poat Camera for Kids Instant Print 2.4 Inch Screen 1080P HD Color Print & Digital Camera with 4 Color Paper Rolls 32GB Card Portable Toy & Gift for Girls Boys Age 3-12
- Price
- $109.31
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 9mo ago

instax mini EVO 2-in-1 Hybrid Digital camera and photo printer 2.7 inch ear LCD screen with 10 lens and 10 film effects uses instax mini film sold separately Gentle Rose colour
- Price
- $834.11
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 10mo ago

FLOVESUNS Accessories for Fujifilm Instax Mini 12 Instant Camera Accessory Bundle Include Mini 12 camera Case Mini Picture Album Frames DIY Stickers Color Filter (No Camera) (Green)
- Price
- $99.74
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

FUJIFILM (Renewed) Instax Mini 12 Instant Camera Blossom Pink
- Price
- $241.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Fujifilm (Refurbished) instax mini 12 instant camera - pastel blue
- Price
- $245.29
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
73
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 93%
Open market
4%
- Fujifilm76%
- instax7%
- FLOVESUNS5%
- mafiti4%
- LENND2%
- Poat2%
- Open — no brand owns it (3 brands, 4%)
Demand
Instax Mini 12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Instax Mini 12
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instax Mini 12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









