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Instax Mini 12

Fail

Prices span $65.76–$834.11, mostly outside the sweet spot, so Instax Mini 12 is a Fail.

Flapen Score
34
34 / 100
Ranks 202 of 218 Electronics niches · −11 vs the category median of 45
Market size
$59K/yr32K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
57%top-5 click share · 9 brands · 73 sellers

Flapen Score

Instax Mini 12 against its category

The dotted line is the Electronics average. Past it, Instax Mini 12 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Mini 12 market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Instax Mini 12 32K times last year and spent an estimated $59K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
0.7%
Market size, estimated
$59Ka year
Top search term
instax mini 1224K searches a year

02 · Price

A sale here is worth $286.93.

Listings sell for $286.93 on average, from $65.76 to $834.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $286.93 that is $0 to $29K a year per listing.

Average price
$286.93above the $15 to $100 sweet spot
Price range
$65.76–$834.11
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$29K
Returns
2.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #16 within Electronics. It carries 2,001 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
96%
Out of stock, average day
1.5%
Average rank
#16in Electronics
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,001per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Instax Mini 12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

73

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

4%

  • Fujifilm76%
  • instax7%
  • FLOVESUNS5%
  • mafiti4%
  • LENND2%
  • Poat2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Instax Mini 12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Instax Mini 12

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
31%of negative reviews mention “الجودة الشاملة”
2.9%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Instax Mini 12 questions

Answered from the same tracked data.