Insta360
FailThe top 5 brands take 100% of clicks, so Insta360 is a Fail.
- Flapen Score
- 47 / 100Top 34% of 218 Electronics niches · +2 vs the category median of 4547
- Market size
- $2.2M/yr440K searches / yr
- 90-day growth
- +23.2%search demand this quarter
- Competition
- 45%top-5 click share · 4 brands · 37 sellers
Flapen Score
Insta360 against its category
The dotted line is the Electronics average. Past it, Insta360 is stronger. Inside it, weaker.
Market
The Insta360 market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Insta360 440K times last year and spent an estimated $2.2M. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 440K
- Growth, 90 days vs prior 90
- +23.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $2.2Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- insta 360132K searches a year
02 · Price
A sale here is worth $1577.64.
Listings sell for $1577.64 on average, from $473.04 to $2815.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $1577.64 that is $158K to $394K a year per listing.
- Average price
- $1577.64above the $15 to $100 sweet spot
- Price range
- $473.04–$2815.57
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $158K–$394K
- Returns
- 2.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #40 within Electronics. It carries 493 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 16.9%
- Average rank
- #40in Electronics
- Average rating
- 4.47 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 493per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 17 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Insta360 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Insta360 X5 - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Triple AI Chip Design UAE Version
- Price
- $1652.39
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 1y ago
Insta360 X5 (Essentials Bundle)
- Price
- $2104.09
- Rating
- 4.7/5
- Reviews
- 1,013
- Age
- 1y ago
Insta360 X5
- Price
- $1727.01
- Rating
- 4.6/5
- Reviews
- 1,730
- Age
- 1y ago
Insta360 X5 Starter Bundle
- Price
- $2110.05
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- $1298.37
- Rating
- 4.7/5
- Reviews
- 353
- Age
- 9mo ago
Trending
90-day click momentum
Insta360 X5 Essentials Bundle - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery
- Price
- $2421.53
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 7mo ago
Insta360 Luna Ultra Cosmic Black - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- $2815.57
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 1mo ago
Insta360 X5 Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization Triple AI Chip Design
- Price
- $2065.56
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago
Insta360 X4 Standard Bundle - Waterproof 8K 360 Action Camera 4K Wide Angle Video Invisible Selfie Stick Effect Removable Lens Protector 135 Minutes Battery Life AI Editing
- Price
- $1484.19
- Rating
- 4.6/5
- Reviews
- 655
- Age
- 1y ago
Insta360 X4 Air Starter Bundle
- Price
- $980.24
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 8mo ago
Newest
by launch dateInsta360 Luna Ultra Cosmic Black - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- $2815.57
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 1mo ago
Insta360 Snap Selfie Screen with Light - 4K Magnetic Selfie Monitor Screen for Vlogging Compaitble with iphone 15/16/17 Pro Adjustable Lighting Touchscreen Control Wired Instant Connection
- Price
- $473.04
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 6mo ago
Insta360 X5 Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization Triple AI Chip Design
- Price
- $2065.56
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago
Insta360 X5 Essentials Bundle - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery
- Price
- $2421.53
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 7mo ago
Insta360 X4 Air Starter Bundle
- Price
- $980.24
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
0%
- Insta36094%
- Bundle It Better3%
- AKASO2%
- DJI1%
Demand
Insta360 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Insta360 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- insta 360132K/yr
- insta 360 x5161K/yr
- 360 camera40K/yr
- insta36032K/yr
- insta360 x522K/yr
- insta 360 x419K/yr
- insta9K/yr
- 360 camera 4k vlog9K/yr
- camera 3607K/yr
- 3604K/yr
Reviews and returns
What reviews say buyers love and hate about Insta360
We read the reviews and the return reasons for every product selling here.
“Used not brand new”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insta360 questions
Answered from the same tracked data.