Headphones
FailPrices span $19.15–$1113.33, mostly outside the sweet spot, so Headphones is a Fail.
- Flapen Score
- 49 / 100Top 25% of 218 Electronics niches · +4 vs the category median of 4549
- Market size
- $3.5M/yr2.6M searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 33%top-5 click share · 13 brands · 138 sellers
Flapen Score
Headphones against its category
The dotted line is the Electronics average. Past it, Headphones is stronger. Inside it, weaker.
Market
The Headphones market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Headphones 2.6M times last year and spent an estimated $3.5M. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $3.5Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- headphones842K searches a year
02 · Price
A sale here is worth $199.99.
Listings sell for $199.99 on average, from $19.15 to $1113.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $199.99 that is $50K to $100K a year per listing.
- Average price
- $199.99above the $15 to $100 sweet spot
- Price range
- $19.15–$1113.33
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $50K–$100K
- Returns
- 3.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #128 within Electronics. It carries 21,569 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #128in Electronics
- Average rating
- 4.30 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 21,569per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sony WH-CH720N Wireless Noise Cancelling Headphones 35 hours battery life Clearer hands-free calling Multipoint Connection Black UAE Version - 1-Year warranty
- Price
- $242.17
- Rating
- 4.2/5
- Reviews
- 16,286
- Age
- 3y ago

JBL Tune 520BT Wireless On-Ear Headphones Pure Bass Sound 57H Battery with Speed Charge Hands-Free Call + Voice Aware Multi-Point Connection Lightweight and Foldable - Black JBLT520BTBLKEU
- Price
- $97.10
- Rating
- 4.1/5
- Reviews
- 11,592
- Age
- 3y ago

Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones Wireless Over-Ear Bluetooth 44H Long ANC Playtime Hi-Res Audio Big Bass Customize via an App Transparency Mode
- Price
- $114.76
- Rating
- 4.4/5
- Reviews
- 69,042
- Age
- 2y ago

Sony WH-CH520 Wireless Headphones 50 hours battery life Clearer hands-free calling Multipoint Connection On-ear style Blue UAE Version - 1-Year warranty
- Price
- $110.26
- Rating
- 4.3/5
- Reviews
- 35,158
- Age
- 3y ago

BERIBES Bluetooth Headphones Over Ear 65H Playtime and 6 EQ Music Modes Wireless Headphones with Microphone HiFi Stereo Foldable Lightweight Headset Deep Bass for Home Office Cellphone PC Ect.
- Price
- $69.16
- Rating
- 4.5/5
- Reviews
- 30,300
- Age
- 8mo ago
Trending
90-day click momentum
JBL Tune 780NC Wireless Over-Ear Adaptive Noise Cancelling Headphones with Hi-Res JBL Pure Bass & Spatial Sound 76H Battery Life 2-Mic Calls Bluetooth 6.0 App Support Black (JBLT780NCBLK)
- Price
- $309.72
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 8mo ago

BERIBES Bluetooth Headphones Over Ear 65H Playtime and 6 EQ Music Modes Wireless Headphones with Microphone HiFi Stereo Foldable Lightweight Headset Deep Bass for Home Office Cellphone PC Ect.
- Price
- $69.16
- Rating
- 4.5/5
- Reviews
- 30,300
- Age
- 8mo ago

JBL Tune 520BT Wireless On-Ear Headphones Pure Bass Sound 57H Battery with Speed Charge Hands-Free Call + Voice Aware Multi-Point Connection Lightweight and Foldable - Blue JBLT520BTBLUEU
- Price
- $98.75
- Rating
- 4.1/5
- Reviews
- 11,592
- Age
- 3y ago

BERIBES Active Noise Cancelling Headphones Headphones Wireless over ear with Microphone 70H Playtime Foldable Bluetooth Headphones with HiFi Audio Deep Bass for Office Travel Gym
- Price
- $84.01
- Rating
- 4.5/5
- Reviews
- 9,550
- Age
- 8mo ago

JBL Tune 500 Wired On-Ear Headphones Pure Bass Sound 1-Button Remote/Mic Lightweight Foldable Design Tangle-Free Flat Cable Voice Assistant - Blue JBLT500BLU
- Price
- $57.70
- Rating
- 4.2/5
- Reviews
- 24,214
- Age
- 7y ago
Newest
by launch date
BERIBES Active Noise Cancelling Headphones Headphones Wireless over ear with Microphone 70H Playtime Foldable Bluetooth Headphones with HiFi Audio Deep Bass for Office Travel Gym
- Price
- $84.01
- Rating
- 4.5/5
- Reviews
- 9,550
- Age
- 8mo ago

BERIBES Bluetooth Headphones Over Ear 65H Playtime and 6 EQ Music Modes Wireless Headphones with Microphone HiFi Stereo Foldable Lightweight Headset Deep Bass for Home Office Cellphone PC Ect.
- Price
- $69.16
- Rating
- 4.5/5
- Reviews
- 30,300
- Age
- 8mo ago

JBL Tune 780NC Wireless Over-Ear Adaptive Noise Cancelling Headphones with Hi-Res JBL Pure Bass & Spatial Sound 76H Battery Life 2-Mic Calls Bluetooth 6.0 App Support Black (JBLT780NCBLK)
- Price
- $309.72
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 8mo ago

Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones Wireless Over-Ear Bluetooth 40H Long ANC Playtime Hi-Res Audio Big Bass Customize via an App Transparency Mode
- Price
- $123.86
- Rating
- 4.4/5
- Reviews
- 69,042
- Age
- 1y ago

Sony WH-1000XM6 The Best Wireless Noise Canceling Headphones HD NC Processor QN3 12 Microphones Adaptive NC Optimizer Mastered by Engineers Studio-Quality 30-Hour Battery Black
- Price
- $1113.33
- Rating
- 4.4/5
- Reviews
- 3,096
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
138
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
33%
Top 20: 70%
Open market
6%
- Sony30%
- soundcore27%
- JBL24%
- BERIBES7%
- Generic3%
- Marshall3%
- Open — no brand owns it (7 brands, 6%)
Demand
Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.4×
Search terms
Top Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- headphones842K/yr
- headphones wireless353K/yr
- jbl headphones261K/yr
- sony headphones200K/yr
- headset163K/yr
- wireless headphones120K/yr
- bluetooth headphones89K/yr
- headphone99K/yr
- over-ear headphones101K/yr
- noise cancelling headphones60K/yr
Reviews and returns
What reviews say buyers love and hate about Headphones
We read the reviews and the return reasons for every product selling here.
“Poor sound quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Headphones questions
Answered from the same tracked data.









