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Fire Stick

Fail

The top 5 brands take 97% of clicks, so Fire Stick is a Fail.

Flapen Score
42
42 / 100
Ranks 143 of 218 Electronics niches · −3 vs the category median of 45
Market size
$441K/yr199K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
56%top-5 click share · 7 brands · 76 sellers

Flapen Score

Fire Stick against its category

The dotted line is the Electronics average. Past it, Fire Stick is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Stick market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fire Stick 199K times last year and spent an estimated $441K. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $441K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.1%
Market size, estimated
$441Ka year
Peak month
June1.8× the quietest month
Top search term
tv stick22K searches a year

02 · Price

A sale here is worth $192.45.

Listings sell for $192.45 on average, from $31.97 to $380.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $192.45 that is $19K to $48K a year per listing.

Average price
$192.45above the $15 to $100 sweet spot
Price range
$31.97–$380.05
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$19K–$48K
Returns
4.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #136 within Electronics. It carries 1,551 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
72%
Out of stock, average day
24.8%
Average rank
#136in Electronics
Average rating
3.98 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,551per listing
Listings tracked
25

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fire Stick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

7 rising

Sellers

76

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 93%

Open market

1%

  • Xiaomi50%
  • Generic37%
  • Roku5%
  • Google3%
  • Excefore2%
  • Eroshoo2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fire Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Fire Stick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tv stick22K/yr
  • amazon fire tv 4k max21K/yr
  • fire stick23K/yr
  • firestick20K/yr
  • amazon fire stick13K/yr
  • fire tv14K/yr
  • fire stik9K/yr
  • amazon fire stic tv10K/yr
  • fire tv stick10K/yr
  • tv stic 4k6K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Stick

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “البرمجيات/التطبيق”
16%of negative reviews mention “البرمجيات/التطبيق”
4.7%of orders come back
“Software issue”
A buyer, on “البرمجيات/التطبيق”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fire Stick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data