Fire Stick
FailThe top 5 brands take 97% of clicks, so Fire Stick is a Fail.
- Flapen Score
- 42 / 100Ranks 143 of 218 Electronics niches · −3 vs the category median of 4542
- Market size
- $441K/yr199K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 76 sellers
Flapen Score
Fire Stick against its category
The dotted line is the Electronics average. Past it, Fire Stick is stronger. Inside it, weaker.
Market
The Fire Stick market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Fire Stick 199K times last year and spent an estimated $441K. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $441K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $441Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- tv stick22K searches a year
02 · Price
A sale here is worth $192.45.
Listings sell for $192.45 on average, from $31.97 to $380.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $192.45 that is $19K to $48K a year per listing.
- Average price
- $192.45above the $15 to $100 sweet spot
- Price range
- $31.97–$380.05
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $19K–$48K
- Returns
- 4.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #136 within Electronics. It carries 1,551 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 72%
- Out of stock, average day
- 24.8%
- Average rank
- #136in Electronics
- Average rating
- 3.98 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,551per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Fire Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Xiaomi MI TV 4K Stick Portable Android TV With Remote Control Built-In Chrome Cast Voice Remote Wi-Fi & Bluetooth With Google Assistant 4K Ultra HD Screen HDMI Port Android TV 11
- Price
- $152.90
- Rating
- 3.5/5
- Reviews
- 4,536
- Age
- 4y ago

Xiaomi TV Stick 4K 2nd Gen.
- Price
- $179.01
- Rating
- 4.4/5
- Reviews
- 486
- Age
- 1y ago

TV Stick 4K Max Streaming TV Stick Support Wi-Fi 6E 16GB Dual WiFi 2.4G+6E Ultra HD Streaming Supposed All popular application
- Price
- $271.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Firee TV Stick 4K 8GB Wi-Fi 6 Streaming Media Player with Voice Remote
- Price
- $199.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

TV Stick HD 3rd Gen 2026 8GB Wi-Fi 6 A.l.e.x.a AI-powered - Original
- Price
- $189.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
90-day click momentum
Tv Stick HD Streaming with Voice Remote Control | Fast Media Player for Live Sports Movies Music Local News | Enhanced Television Power & Volume Buttons Universal HDMI Entertainment Device Black
- Price
- $177.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

TV Stick 4K Max Streaming TV Stick Support Wi-Fi 6E 16GB Dual WiFi 2.4G+6E Ultra HD Streaming Supposed All popular application
- Price
- $271.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

TV Stick 4K Plus 2nd Gen 2025 8GB Wi-Fi 6 A.l.e.x.a AI-powered - Original
- Price
- $256.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

TV Stick HD 3rd Gen 2026 8GB Wi-Fi 6 A.l.e.x.a AI-powered - Original
- Price
- $189.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Eroshoo Android 14 TV Stick Box 2GB RAM 4K Ultra HD Fast Streaming Media Player for TV Dongle with Google Assistant Voice Remote WiFi 6 & Bluetooth HDR Support Smart Streaming Stick White
- Price
- $175.20
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch date
Tv Stick HD Streaming with Voice Remote Control | Fast Media Player for Live Sports Movies Music Local News | Enhanced Television Power & Volume Buttons Universal HDMI Entertainment Device Black
- Price
- $177.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

TV Stick HD 3rd Gen 2026 8GB Wi-Fi 6 A.l.e.x.a AI-powered - Original
- Price
- $189.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

TV Stick 4K Plus 2nd Gen 2025 8GB Wi-Fi 6 A.l.e.x.a AI-powered - Original
- Price
- $256.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

TV Stick 4K Max 2nd Gen 2023 16GB Wi-Fi 6E A.l.e.x.a AI-powered - Original
- Price
- $380.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Universal TV Stick with Voice Remote Smart Streaming Stick for Google YouTube Fire TV with Voice Control
- Price
- $111.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
76
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
1%
- Xiaomi50%
- Generic37%
- Roku5%
- Google3%
- Excefore2%
- Eroshoo2%
- Open — no brand owns it (1 brand, 1%)
Demand
Fire Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8×
Search terms
Top Fire Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tv stick22K/yr
- amazon fire tv 4k max21K/yr
- fire stick23K/yr
- firestick20K/yr
- amazon fire stick13K/yr
- fire tv14K/yr
- fire stik9K/yr
- amazon fire stic tv10K/yr
- fire tv stick10K/yr
- tv stic 4k6K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Stick
We read the reviews and the return reasons for every product selling here.
“Software issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Stick questions
Answered from the same tracked data.









