- Flapen Score
- 47 / 100Top 34% of 218 Electronics niches · +2 vs the category median of 4547
- Market size
- $1.9M/yr1.0M searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 37%top-5 click share · 6 brands · 71 sellers
Flapen Score
Earphones against its category
The dotted line is the Electronics average. Past it, Earphones is stronger. Inside it, weaker.
Market
The Earphones market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Earphones 1.0M times last year and spent an estimated $1.9M. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $1.9Ma year
- Peak month
- November1.2× the quietest month
- Top search term
- soundcore earbuds227K searches a year
02 · Price
A sale here is worth $206.84.
Listings sell for $206.84 on average, from $19.15 to $977.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $206.84 that is $21K to $52K a year per listing.
- Average price
- $206.84above the $15 to $100 sweet spot
- Price range
- $19.15–$977.98
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $21K–$52K
- Returns
- 3.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #95 within Electronics. It carries 21,104 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #95in Electronics
- Average rating
- 4.13 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 21,104per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Earphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
soundcore Anker P20i Bluetooth Earphones 10mm Drivers with Big Bass True Wireless Earbuds Bluetooth 5.3 30H Playtime IPX5 2 Mics for AI Clear Calls 22 Preset EQs Customization via App (Black)
- Price
- $59.36
- Rating
- 4.2/5
- Reviews
- 110,133
- Age
- 3y ago
soundcore P30i by Anker Noise Cancelling Earbuds Strong and Smart Noise Cancelling Powerful Bass 45H Playtime 2-in-1 Case and Phone Stand IP54 Wireless Earbuds Bluetooth 5.4 App Control
- Price
- $90.92
- Rating
- 4.1/5
- Reviews
- 34,565
- Age
- 2y ago
JBL Wave Flex True Wireless Earbuds Deep Base Sound Comfortable Fit 32H Battery Smart Ambient + Talkthru Hands-Free Call VoiceAware Water and Dust Resistant - Black JBLWFLEXBLK Standard
- Price
- $145.91
- Rating
- 4.2/5
- Reviews
- 14,473
- Age
- 3y ago
soundcore by Anker Liberty 4 NC Adaptive Noise Cancelling Earbuds 98.5% Noise Reduction to Ears and Environment Hi-Res Sound 50H Battery Wireless Charging Bluetooth 5.3
- Price
- $166.47
- Rating
- 4.2/5
- Reviews
- 26,789
- Age
- 3y ago
JBL Wave Beam True Wireless Earbuds Deep Bass Comfort Fit 32H Battery Smart Ambient TalkThru Hands-Free + VoiceAware Water and Dust Resistant - Black JBLWBEAMBLK
- Price
- $143.90
- Rating
- 3.7/5
- Reviews
- 7,963
- Age
- 3y ago
Trending
90-day click momentum
soundcore Liberty 5 Pro by Anker Guinness World Records-Certified Call Quality ANKER Thus AI Chip Active Noise Cancelling Wireless Earbuds Crystal-Clear Calls for Noisy Environments
- Price
- $692.01
- Rating
- 4.4/5
- Reviews
- 878
- Age
- 1mo ago
Soundcore C50i by Anker Open-Ear Headphones Clip-On Earbuds Ultra-Comfort FlexiClip Design 12mm Drivers for Powerful Bass AI Clear Calls 28H Playtime Secure Fit Hi-Res IP55 Bluetooth 6.0
- Price
- $171.04
- Rating
- 4.4/5
- Reviews
- 1,763
- Age
- 10mo ago
JBL Endurance Race 2 True Wireless Bluetooth Earbuds 48 hrs Battery IP68 Water and Dust Resistance Noise Cancellation Pure Bass Sound Smart Ambient Sports Modes White - JBLENDURACE2WHT
- Price
- $185.57
- Rating
- 4.3/5
- Reviews
- 1,656
- Age
- 1y ago
soundcore P31i by Anker Real-Time Adaptive Noise Cancelling Hi-Res Sound Wireless Bluetooth Earbuds Translation Earbuds 50H Playtime Wireless Earbuds Bluetooth Earbuds Bluetooth Headphones
- Price
- $157.85
- Rating
- 4.5/5
- Reviews
- 6,071
- Age
- 10mo ago
JBL Tune Beam 2 True Wireless Adaptive Noise Cancelling with Smart Ambient Earbuds Personi-Fi 3.0 Multi-point connection 6-Mics Technology 48H Battery Water and Dust Resistant - JBLTBEAM2BLK
- Price
- $271.25
- Rating
- 4.3/5
- Reviews
- 1,597
- Age
- 1y ago
Newest
by launch datesoundcore Liberty 5 Pro by Anker Guinness World Records-Certified Call Quality ANKER Thus AI Chip Active Noise Cancelling Wireless Earbuds Crystal-Clear Calls for Noisy Environments
- Price
- $692.01
- Rating
- 4.4/5
- Reviews
- 878
- Age
- 1mo ago
soundcore P31i by Anker Real-Time Adaptive Noise Cancelling Hi-Res Sound Wireless Bluetooth Earbuds Translation Earbuds 50H Playtime Wireless Earbuds Bluetooth Earbuds Bluetooth Headphones
- Price
- $157.85
- Rating
- 4.5/5
- Reviews
- 6,071
- Age
- 10mo ago
Soundcore C50i by Anker Open-Ear Headphones Clip-On Earbuds Ultra-Comfort FlexiClip Design 12mm Drivers for Powerful Bass AI Clear Calls 28H Playtime Secure Fit Hi-Res IP55 Bluetooth 6.0
- Price
- $171.04
- Rating
- 4.4/5
- Reviews
- 1,763
- Age
- 10mo ago
soundcore Liberty 5 by Anker Noise-Cancelling Wireless Earbuds 2x Stronger Voice Reduction Real-Time Adaptive Noise Cancellation Fast Charging Dolby Audio 6-Mic AI Clear Calls Long Battery Life
- Price
- $269.70
- Rating
- 4.3/5
- Reviews
- 3,142
- Age
- 1y ago
JBL Endurance Race 2 True Wireless Bluetooth Earbuds 48 hrs Battery IP68 Water and Dust Resistance Noise Cancellation Pure Bass Sound Smart Ambient Sports Modes White - JBLENDURACE2WHT
- Price
- $185.57
- Rating
- 4.3/5
- Reviews
- 1,656
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
71
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
0%
- soundcore67%
- JBL29%
- SoundPEATS2%
- UGREEN1%
- Noise1%
- Anker1%
Demand
Earphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Earphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soundcore earbuds227K/yr
- jbl earbuds234K/yr
- soundcore109K/yr
- anker earbuds65K/yr
- noise cancelling earbuds53K/yr
- anker soundcore37K/yr
- in-ear headphones70K/yr
- bluetooth37K/yr
- tws25K/yr
- earphone21K/yr
Reviews and returns
What reviews say buyers love and hate about Earphones
We read the reviews and the return reasons for every product selling here.
“Poor audio quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Aa Battery
$1.2M/yr-8.4%
Camera for Kids
$206K/yr+17.4%
White Board Marker
$158K/yr-21.7%
Outlet Extender
$129K/yr-3.0%
Extension Cord 10m
$84K/yr+16.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earphones questions
Answered from the same tracked data.