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Cutter

Maybe

Shoppers spend $2.0M a year here. But the average product has 45,048 reviews to catch up to, so Cutter is a Maybe.

Flapen Score
52
52 / 100
Top 15% of 218 Electronics niches · +7 vs the category median of 45
Market size
$2.0M/yr819K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
40%top-5 click share · 12 brands · 31 sellers

Flapen Score

Cutter against its category

The dotted line is the Electronics average. Past it, Cutter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cutter 819K times last year and spent an estimated $2.0M. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 819K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
819K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
0.9%
Market size, estimated
$2.0Ma year
Peak month
June7.6× the quietest month
Top search term
amazon547K searches a year

02 · Price

A sale here is worth $273.22.

Listings sell for $273.22 on average, from $1.83 to $1656.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $273.22 that is $27K to $68K a year per listing.

Average price
$273.22above the $15 to $100 sweet spot
Price range
$1.83–$1656.58
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$27K–$68K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #90 within Electronics. It carries 45,048 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#90in Electronics
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
45,048per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$81K$161K$242K$322K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

31

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

9%

  • Amazon Basics41%
  • Zoofly24%
  • MOKOBARA14%
  • LEVEL86%
  • Columbia4%
  • deli4%
  • Open — no brand owns it (6 brands, 9%)

Demand

Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 7.6×

Search terms

Top Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon547K/yr
  • amazon basics132K/yr
  • cutter31K/yr
  • امازون29K/yr
  • منتجات امازون6K/yr
  • sold by amazon9K/yr
  • amazon basic9K/yr
  • utility knife11K/yr
  • box cutter9K/yr
  • أمازون18K/yr

Reviews and returns

What reviews say buyers love and hate about Cutter

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
1.2%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cutter questions

Answered from the same tracked data.