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Chromecast

Fail

The top 5 products take 100% of clicks, so Chromecast is a Fail.

Flapen Score
36
36 / 100
Ranks 188 of 218 Electronics niches · −9 vs the category median of 45
Market size
$659K/yr139K searches / yr
90-day growth
+28.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 44 sellers

Flapen Score

Chromecast against its category

The dotted line is the Electronics average. Past it, Chromecast is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chromecast market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chromecast 139K times last year and spent an estimated $659K. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
1.8%
Market size, estimated
$659Ka year
Peak month
May1.6× the quietest month
Top search term
chromecast46K searches a year

02 · Price

A sale here is worth $261.00.

Listings sell for $261.00 on average, from $152.90 to $405.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $261.00 that is $26K to $65K a year per listing.

Average price
$261.00above the $15 to $100 sweet spot
Price range
$152.90–$405.52
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$26K–$65K
Returns
5.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #10 within Electronics. It carries 2,752 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#10in Electronics
Average rating
3.94 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,752per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Chromecast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$132K$264K$396K$528K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Google78%
  • Xiaomi17%
  • Thomson5%
  • Open — no brand owns it (0%)

Demand

Chromecast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.6×

Search terms

Top Chromecast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chromecast46K/yr
  • google tv32K/yr
  • google chromecast21K/yr
  • google tv streamer 4k+6K/yr
  • google tv streamer 4k11K/yr
  • google tv streamer5K/yr
  • google chromecast with google tv6K/yr
  • chrome cast4K/yr
  • google streamer 4k4K/yr
  • chromecast with google tv4K/yr

Reviews and returns

What reviews say buyers love and hate about Chromecast

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “البرمجيات/التطبيق”
15%of negative reviews mention “البرمجيات/التطبيق”
5.5%of orders come back
“Software issue”
A buyer, on “البرمجيات/التطبيق”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chromecast questions

Answered from the same tracked data.