Airpods
FailPrices span $41.01–$778.39, mostly outside the sweet spot, so Airpods is a Fail.
- Flapen Score
- 46 / 100Top 41% of 218 Electronics niches · +1 vs the category median of 4546
- Market size
- $7.8M/yr5.4M searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 81 sellers
Flapen Score
Airpods against its category
The dotted line is the Electronics average. Past it, Airpods is stronger. Inside it, weaker.
Market
The Airpods market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Airpods 5.4M times last year and spent an estimated $7.8M. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.
- Searches, last 12 months
- 5.4M
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $7.8Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- earbuds1.1M searches a year
02 · Price
A sale here is worth $179.62.
Listings sell for $179.62 on average, from $41.01 to $778.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $179.62 that is $269K to $359K a year per listing.
- Average price
- $179.62above the $15 to $100 sweet spot
- Price range
- $41.01–$778.39
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $269K–$359K
- Returns
- 3.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #19 within Electronics. It carries 24,591 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #19in Electronics
- Average rating
- 4.06 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 24,591per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Airpods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple AIR PODS PRO 3 Wireless headphones with charging case. includes 5 ear tip sizes. compatible with USB - C Apple watch magsafe and Qi certified charger USB - Cable sold separately
- Price
- $778.39
- Rating
- 4.0/5
- Reviews
- 682
- Age
- 10mo ago
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone
- Price
- $372.59
- Rating
- 4.1/5
- Reviews
- 867
- Age
- 1y ago
soundcore Anker P20i Bluetooth Earphones 10mm Drivers with Big Bass True Wireless Earbuds Bluetooth 5.3 30H Playtime IPX5 2 Mics for AI Clear Calls 22 Preset EQs Customization via App (Black)
- Price
- $59.36
- Rating
- 4.2/5
- Reviews
- 110,133
- Age
- 3y ago
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip
- Price
- $533.14
- Rating
- 4.2/5
- Reviews
- 808
- Age
- 1y ago
soundcore P30i by Anker Noise Cancelling Earbuds Strong and Smart Noise Cancelling Powerful Bass 45H Playtime 2-in-1 Case and Phone Stand IP54 Wireless Earbuds Bluetooth 5.4 App Control
- Price
- $90.92
- Rating
- 4.1/5
- Reviews
- 34,565
- Age
- 2y ago
Trending
90-day click momentum
SOUNDPEATS Air6 HS BT 6.0 Wireless Earbuds Semi-in-Ear Bluetooth Earphones with 13mm Triple-Magnet Bio-Composite Driver LDAC & Hi-Res Audio 45H Playtime 4-Mic Noise Cancelling IPX5 Fast Charge
- Price
- $103.84
- Rating
- 4.2/5
- Reviews
- 923
- Age
- 8mo ago
Soundcore C50i by Anker Open-Ear Headphones Clip-On Earbuds Ultra-Comfort FlexiClip Design 12mm Drivers for Powerful Bass AI Clear Calls 28H Playtime Secure Fit Hi-Res IP55 Bluetooth 6.0
- Price
- $171.04
- Rating
- 4.4/5
- Reviews
- 1,763
- Age
- 10mo ago
FreeBuds SE 2 In-ear Earphones True Wireless Earbuds 40-Hour Battery Life IP54 Water and Dust Proof Compact and Comfortable Blue
- Price
- $58.36
- Rating
- 4.2/5
- Reviews
- 12,856
- Age
- 2y ago
JBL Wave Flex True Wireless Earbuds Deep Base Sound Comfortable Fit 32H Battery Smart Ambient + Talkthru Hands-Free Call VoiceAware Water and Dust Resistant - Black JBLWFLEXBLK Standard
- Price
- $145.91
- Rating
- 4.2/5
- Reviews
- 14,473
- Age
- 3y ago
JBL Wave Beam True Wireless Earbuds Deep Bass Comfort Fit 32H Battery Smart Ambient TalkThru Hands-Free + VoiceAware Water and Dust Resistant - Black JBLWBEAMBLK
- Price
- $143.90
- Rating
- 3.7/5
- Reviews
- 7,963
- Age
- 3y ago
Newest
by launch dateSOUNDPEATS Air6 HS BT 6.0 Wireless Earbuds Semi-in-Ear Bluetooth Earphones with 13mm Triple-Magnet Bio-Composite Driver LDAC & Hi-Res Audio 45H Playtime 4-Mic Noise Cancelling IPX5 Fast Charge
- Price
- $103.84
- Rating
- 4.2/5
- Reviews
- 923
- Age
- 8mo ago
Apple AIR PODS PRO 3 Wireless headphones with charging case. includes 5 ear tip sizes. compatible with USB - C Apple watch magsafe and Qi certified charger USB - Cable sold separately
- Price
- $778.39
- Rating
- 4.0/5
- Reviews
- 682
- Age
- 10mo ago
Soundcore C50i by Anker Open-Ear Headphones Clip-On Earbuds Ultra-Comfort FlexiClip Design 12mm Drivers for Powerful Bass AI Clear Calls 28H Playtime Secure Fit Hi-Res IP55 Bluetooth 6.0
- Price
- $171.04
- Rating
- 4.4/5
- Reviews
- 1,763
- Age
- 10mo ago
UGREEN ClipBuds Open-ear Wireless Headphones with 4 Mic Clear Call Earbuds Clip on Earphones Bluetooth 6.0 App&Touch Control IPX5 for Running Fitness 30H Playtime iOS&Android Fit for S26 Ultra
- Price
- $92.70
- Rating
- 3.7/5
- Reviews
- 1,076
- Age
- 1y ago
Samsung Galaxy Buds Core True Wireless Bluetooth Earbuds Active Noise Cancellation Secure Fit with Wingtip Easy Pairing Auto Switch Touch Control Black (UAE Version)
- Price
- $110.20
- Rating
- 3.8/5
- Reviews
- 661
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
81
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
4%
- Apple47%
- soundcore29%
- JBL10%
- UGREEN4%
- HUAWEI3%
- SoundPEATS3%
- Open — no brand owns it (2 brands, 4%)
Demand
Airpods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Airpods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- earbuds1.1M/yr
- airpods1.1M/yr
- airpods pro 3405K/yr
- earphones291K/yr
- wireless270K/yr
- soundcore earbuds227K/yr
- apple airpods267K/yr
- jbl earbuds234K/yr
- bluetooth earphones209K/yr
- airpods 4209K/yr
Reviews and returns
What reviews say buyers love and hate about Airpods
We read the reviews and the return reasons for every product selling here.
“Sound not clear”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airpods questions
Answered from the same tracked data.