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Action Camera

Fail

Products sell for $489.45 on average, outside the sweet spot, so Action Camera is a Fail.

Flapen Score
42
42 / 100
Ranks 143 of 218 Electronics niches · −3 vs the category median of 45
Market size
$122K/yr86K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
42%top-5 click share · 17 brands · 107 sellers

Flapen Score

Action Camera against its category

The dotted line is the Electronics average. Past it, Action Camera is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Action Camera market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Action Camera 86K times last year and spent an estimated $122K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
0.3%
Market size, estimated
$122Ka year
Top search term
action camera67K searches a year

02 · Price

A sale here is worth $489.45.

Listings sell for $489.45 on average, from $64.68 to $1743.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $489.45 that is $0 to $49K a year per listing.

Average price
$489.45above the $15 to $100 sweet spot
Price range
$64.68–$1743.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$49K
Returns
5.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #54 within Electronics. It carries 1,526 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
9.6%
Average rank
#54in Electronics
Average rating
4.00 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,526per listing
Listings tracked
41

04 · Newcomers

Amazon counts 7 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Action Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

107

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

16%

  • DJI32%
  • AKASO23%
  • LENND13%
  • Sixmou7%
  • KODAK6%
  • Poat3%
  • Open — no brand owns it (11 brands, 16%)

Demand

Action Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Action Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • action camera67K/yr
  • underwater camera8K/yr
  • waterproof camera5K/yr
  • action camera 4k6K/yr

Reviews and returns

What reviews say buyers love and hate about Action Camera

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “القيمة مقابل المال”
15%of negative reviews mention “الاتصال - بشكل عام”
5.3%of orders come back
“Cannot connect it”
A buyer, on “الاتصال - بشكل عام”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Action Camera questions

Answered from the same tracked data.