Action Camera
FailProducts sell for $489.45 on average, outside the sweet spot, so Action Camera is a Fail.
- Flapen Score
- 42 / 100Ranks 143 of 218 Electronics niches · −3 vs the category median of 4542
- Market size
- $122K/yr86K searches / yr
- 90-day growth
- +23.5%search demand this quarter
- Competition
- 42%top-5 click share · 17 brands · 107 sellers
Flapen Score
Action Camera against its category
The dotted line is the Electronics average. Past it, Action Camera is stronger. Inside it, weaker.
Market
The Action Camera market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Action Camera 86K times last year and spent an estimated $122K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +23.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $122Ka year
- Top search term
- action camera67K searches a year
02 · Price
A sale here is worth $489.45.
Listings sell for $489.45 on average, from $64.68 to $1743.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $489.45 that is $0 to $49K a year per listing.
- Average price
- $489.45above the $15 to $100 sweet spot
- Price range
- $64.68–$1743.31
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$49K
- Returns
- 5.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #54 within Electronics. It carries 1,526 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 95%
- Out of stock, average day
- 9.6%
- Average rank
- #54in Electronics
- Average rating
- 4.00 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,526per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 7 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Action Camera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DJI Osmo Action 4 Essential Combo 4K/120fps Waterproof Action Camera with a 1/1.3-Inch Sensor Stunning Low-Light Imaging 10-bit & D-Log M Color Performance Long-Lasting 160 Mins Outdoor Camera
- Price
- $872.58
- Rating
- 4.6/5
- Reviews
- 1,835
- Age
- 1y ago

LENND 4k Action Camera Mini Vlogging Camera Small Body Camera with IPX7 Waterproof Underwater Camcorder Hands-Free POV Recording Helmet Cam for Cycling Motorcycle(32G Card)
- Price
- $266.29
- Rating
- 3.0/5
- Reviews
- 101
- Age
- 1y ago

AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS 4X Zoom Ultra HD 131FT Waterproof Underwater Camera with 170 Degree Wide Angle Remote Control Support External Microphone Black
- Price
- $242.81
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago

DJI Osmo Nano Standard Combo (128GB) Small 4K/60fps Vlogging Camera with a 1/1.3 Sensor 143 Wide FOV Video 200-Min Recording Magnetic POV Cam 4K for Sports Vlog UAE Version Official Warranty
- Price
- $1266.96
- Rating
- 4.4/5
- Reviews
- 1,887
- Age
- 10mo ago

i3 4K Thumb Action Camera Tiny Size Mount Anywhere Small Body Camera with Spring Clip Portable Vlogging Hands-Free POV Recording Helmet Cam for Cycling Motorcycle (64G-Card Black)
- Price
- $170.75
- Rating
- 4.0/5
- Reviews
- 1,783
- Age
- 1y ago
Trending
90-day click momentum
LENND 4K Action Camera Body Camera Handheld POV Camera Dual Lens HD 180 Degree Rotating Small Action Cam with WiFi Portable Vlogging for Cycling Hiking Outdoor
- Price
- $210.64
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

Poat Action Camera Mini Pov Camera for vlogging IPX7 Waterproof Body Camera with 120 Wide Angle POV Recording for Diving
- Price
- $265.42
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 2mo ago

Porodo Lifestyle Waterproof Action Camera 900mAh Waterproof Case Included Multiple Shooting Modes Dual Screen Display 16MP HD Photos Video/30fps Capture - Black
- Price
- $149.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

DJI Osmo Action 6 Standard Combo Action Camera With 1/1.1 Square Sensor Variable Aperture of f/2.0f/4.0 Cold-Resistant 4hrs Battery Action Camera 4K Ideal for Quick Capture of Exciting Moments
- Price
- $1329.48
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 8mo ago

DJI Osmo Nano Standard Combo (128GB) Small 4K/60fps Vlogging Camera with a 1/1.3 Sensor 143 Wide FOV Video 200-Min Recording Magnetic POV Cam 4K for Sports Vlog UAE Version Official Warranty
- Price
- $1266.96
- Rating
- 4.4/5
- Reviews
- 1,887
- Age
- 10mo ago
Newest
by launch date
Poat Action Camera Mini Pov Camera for vlogging IPX7 Waterproof Body Camera with 120 Wide Angle POV Recording for Diving
- Price
- $265.42
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 2mo ago

LENND 4K Action Camera Body Camera Handheld POV Camera Dual Lens HD 180 Degree Rotating Small Action Cam with WiFi Portable Vlogging for Cycling Hiking Outdoor
- Price
- $210.64
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

DJI Osmo Action 6 Essential Combo Action Cam with 1/1.1 Inch Square Sensor Variable Aperture of f/2.0-f/4.0 Cold-Resistant 4 Hour Battery Action Cam 4K - Ideal for Everyday Use
- Price
- $1290.58
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 8mo ago

DJI Osmo Action 6 Standard Combo Action Camera With 1/1.1 Square Sensor Variable Aperture of f/2.0f/4.0 Cold-Resistant 4hrs Battery Action Camera 4K Ideal for Quick Capture of Exciting Moments
- Price
- $1329.48
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 8mo ago

Thumb Action Camera 4K Body Camera Tiny Size Handheld Action Camera Dual Lens HD 180 Degree Rotating Small Body Camera with WiFi Portable Vlogging for Cycling Hiking Outdoor32GB Included
- Price
- $129.74
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
107
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
16%
- DJI32%
- AKASO23%
- LENND13%
- Sixmou7%
- KODAK6%
- Poat3%
- Open — no brand owns it (11 brands, 16%)
Demand
Action Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Action Camera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- action camera67K/yr
- underwater camera8K/yr
- waterproof camera5K/yr
- action camera 4k6K/yr
Reviews and returns
What reviews say buyers love and hate about Action Camera
We read the reviews and the return reasons for every product selling here.
“Cannot connect it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Action Camera questions
Answered from the same tracked data.









