71
sunscreen
Launch itA $2.3M/yr market growing +83.1% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.5M searches
Avg price
Incredible$44.89avg listing price — sweet spot $15–$100
Price range
Incredible$18.41–$91.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+83.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,984.37avg incumbent reviews — the moat a new listing must climb