53
perfume set
Worth a lookShows low returns (1.5%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$106.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,947.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$177K$177K/yr · 131K searches
Price range
Okay$33.69–$230.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price