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Azelaic Acid

Maybe

Products sell for $49.91 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Azelaic Acid is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 445 Beauty niches · +10 vs the category median of 51
Market size
$922K/yr590K searches / yr
90-day growth
+41.5%search demand this quarter
Competition
59%top-5 click share · 9 brands · 60 sellers

Flapen Score

Azelaic Acid against its category

The dotted line is the Beauty average. Past it, Azelaic Acid is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azelaic Acid market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Azelaic Acid 590K times last year and spent an estimated $922K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 590K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $922K a year.

Searches, last 12 months
590K
Growth, 90 days vs prior 90
+41.5%
Conversion, latest week
3.1%
Market size, estimated
$922Ka year
Peak month
June4.4× the quietest month
Top search term
anua310K searches a year

02 · Price

A sale here is worth $49.91.

Listings sell for $49.91 on average, from $30.68 to $121.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $49.91 that is $37K to $50K a year per listing.

Average price
$49.91inside the $15 to $100 sweet spot
Price range
$30.68–$121.63
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$37K–$50K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Beauty. It carries 4,891 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#78in Beauty
Average rating
4.11 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,891per listing
Listings tracked
22

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Azelaic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$92K$184K$277K$369K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

60

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

5%

  • ANUA64%
  • The Ordinary13%
  • SLICKZEE6%
  • Nigwedete5%
  • HIQUAY4%
  • TOSOWOONG3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Azelaic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Azelaic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anua310K/yr
  • azelaic acid136K/yr
  • anua azelaic acid serum50K/yr
  • azelaic acid serum26K/yr
  • azelaic acid cream18K/yr
  • the ordinary azelaic acid8K/yr
  • the ordinary azelaic acid suspension 10%5K/yr
  • azelaic acid anua4K/yr
  • anua azelaic acid7K/yr
  • ordinary azelaic acid5K/yr

Reviews and returns

What reviews say buyers love and hate about Azelaic Acid

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “الجودة الشاملة”
11%of negative reviews mention “الوظيفة - بشكل عام”
1.2%of orders come back
“No result”
A buyer, on “الوظيفة - بشكل عام”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Azelaic Acid questions

Answered from the same tracked data.