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Travel Wipes

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 96% of clicks, so Travel Wipes is a Maybe.

Flapen Score
52
52 / 100
Top 39% of 131 Baby Products niches · +1 vs the category median of 51
Market size
$76K/yr53K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
43%top-5 click share · 8 brands · 29 sellers

Flapen Score

Travel Wipes against its category

The dotted line is the Baby Products average. Past it, Travel Wipes is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Wipes market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Travel Wipes 53K times last year and spent an estimated $76K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
4.9%
Market size, estimated
$76Ka year
Peak month
November2.1× the quietest month
Top search term
cool & cool30K searches a year

02 · Price

A sale here is worth $29.71.

Listings sell for $29.71 on average, from $3.72 to $133.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.71 that is $0 to $3K a year per listing.

Average price
$29.71inside the $15 to $100 sweet spot
Price range
$3.72–$133.75
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #87 within Baby Products. It carries 226 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
2.1%
Average rank
#87in Baby Products
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
226per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Travel Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

2%

  • Cool & Cool73%
  • Fine10%
  • Dettol6%
  • WaterWipes4%
  • KASTWAVE3%
  • CHARMS WIPES2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Travel Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Travel Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool & cool30K/yr
  • cool and cool6K/yr
  • travel wipes6K/yr
  • cool5K/yr
  • wet wipes travel size5K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Wipes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “يشم”
50%of negative reviews mention “مانع للتسرب”
0.4%of orders come back
“Bottle leaks delivered”
A buyer, on “مانع للتسرب”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Travel Wipes questions

Answered from the same tracked data.