travel wipes
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$29.71avg listing price — sweet spot $15–$100
Review moat
Great226.08avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.72–$133.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 53K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, travel wipes is a $76K/yr Amazon United Arab Emirates market (53K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
travel wipes market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $119K–$149K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 2.1%
- Avg brand age
- 40 months
- Avg seller age
- 72 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
2%
- Cool & Cool73%
- Fine10%
- Dettol6%
- WaterWipes4%
- KASTWAVE3%
- CHARMS WIPES2%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 51 weeks — -3.0% search growth over the last 90 days.Top travel wipes search terms
- cool & cool30K/yr
- cool and cool6K/yr
- travel wipes6K/yr
- cool5K/yr
- wet wipes travel size5K/yr
Top travel wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cool & Cool Travelling Wipes - 30s (Pack of 3) - Convenient for Travel Antibacterial Skin Wipes with Vitamin E Aloe Vera Gel & Herb Extract Alcohol-Free Soft & Gentle - 90 Wipes
Cool & Cool$11.954.6★511 rev
Cool & Cool Baby Washing Gel- 500ML + 250ML - Head to Toe Baby Bath Dye Free Tear Free Alcohol Free Paraben-Free Vitamin-E & Aloe Vera Extract With Extra Mild Formula 750ML
Cool & Cool$17.244.4★367 rev
Cool & Cool Baby Laundry Detergent 2 Liters - Gentle Effective and Thorough Cleaning Dye Free & Bleach Free Safe for Babies and Kids
Cool & Cool$21.814.2★258 rev
Fine Fresh All-Purpose Wet Wipes 20 Sheets Gardenia Scent- Travel-Friendly Buy 2 Get 2 Free
Fine$8.404.5★28 rev
Cool & Cool Baby Washing Gel- 1 Liter - Head to Toe Baby Bath Dye Free Tear Free Alcohol Free Paraben-Free Vitamin-E & Aloe Vera Extract With Extra Mild Formula
Cool & Cool$21.174.4★367 rev
Newest
by launch date
WaterWipes HydroFresh Refresh Wipes Stay Clean & Refreshed XL Body Cleaning Wipe Instant Cleanliness Odor & Sweat Removal Ideal for Gym Travel & Outdoor Use 8 Count (1 pack)
WaterWipes$11.270 rev
Travel Wipes 8 Packs (64 Wipes) Mini Portable Wet Wipes for Baby Makeup Hand & Face Cleaning Unscented Flushable Pocket Tissue Singles for Women Kids & On-the-Go Essentials
KASTWAVE$34.955 rev
Fine Fresh All-Purpose Wet Wipes 20 Sheets Gardenia Scent- Travel-Friendly Buy 2 Get 2 Free
Fine$8.4028 rev
Fine Fresh All-Purpose Wet Wipes Tropical Scent 20 Sheets - Travel-Friendly Buy 2 Get 2 Free
Fine$8.96111 rev
Charms Travel Wipes Antibacterial 10 Wipes (2+1 Value Pack) - Enriched with Vitamin E Ultra Soft & Gentle on Sensitive Skin Alcohol & Paraben-Free pH-Balanced
CHARMS WIPES$13.7610 rev
Trending
90-day click momentumWaterWipes HydroFresh Refresh Wipes Stay Clean & Refreshed XL Body Cleaning Wipe Instant Cleanliness Odor & Sweat Removal Ideal for Gym Travel & Outdoor Use 8 Count (1 pack)
WaterWipes$11.270.0★
Travel Wipes 8 Packs (64 Wipes) Mini Portable Wet Wipes for Baby Makeup Hand & Face Cleaning Unscented Flushable Pocket Tissue Singles for Women Kids & On-the-Go Essentials
KASTWAVE$34.954.7★
Dettol Original Anti-Bacterial Skin Wipes For Better Germ Protection 10 Wipes Pack Of 3
Dettol$18.304.5★
Charms Travel Wipes Antibacterial 10 Wipes (2+1 Value Pack) - Enriched with Vitamin E Ultra Soft & Gentle on Sensitive Skin Alcohol & Paraben-Free pH-Balanced
CHARMS WIPES$13.765.0★
Dettol Skincare Antibacterial Skin Wipes Pack of 10 Wipes x 3
Dettol$17.874.5★
What buyers say about travel wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Good fragrance”
“Very soft”
“Good product”
“Strong and nice”
“Value for money”
“easy to carry around”
“Love them, they dont dry out and have that flip up close lid so keeps your wipes moist at all times”
“The best wipes”
What buyers complain about
“Bottle leaks delivered”
“They didn't bring same color”
“My daughter started crying immediately, and her eyes became red and swollen”
Top return reasons
Common questions
- Is travel wipes profitable to sell on Amazon United Arab Emirates?
- The niche generates $76K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the travel wipes niche?
- 8 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in travel wipes?
- Top complaints mined from reviews: مانع للتسرب, لون, الحساسية. The return rate is 0.4%.
- What does it cost to enter the travel wipes niche?
- Listings span $3.72–$133.75; the average listing price is $29.71 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.