Pacifier Holder
FailShoppers spend only $73K a year here, so Pacifier Holder is a Fail.
- Flapen Score
- 49 / 100Ranks 74 of 131 Baby Products niches · −2 vs the category median of 5149
- Market size
- $73K/yr64K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 36 sellers
Flapen Score
Pacifier Holder against its category
The dotted line is the Baby Products average. Past it, Pacifier Holder is stronger. Inside it, weaker.
Market
The Pacifier Holder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pacifier Holder 64K times last year and spent an estimated $73K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $73Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- pacifier holder35K searches a year
02 · Price
A sale here is worth $32.94.
Listings sell for $32.94 on average, from $10.73 to $61.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $32.94 that is $0 to $3K a year per listing.
- Average price
- $32.94inside the $15 to $100 sweet spot
- Price range
- $10.73–$61.02
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #33 within Baby Products. It carries 2,503 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 18.2%
- Average rank
- #33in Baby Products
- Average rating
- 4.65 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,503per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Pacifier Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LCHYI 4-Pack Silicone Pacifier Clip Holder with One Piece Design Soft Flexible Binky Clips with Texture Teethers Toys Clips for Baby Boys and Girls (Style 1)
- Price
- $27.06
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

PandaEar Pacifier Holder Case Container Boxes (4 Pack)| Universal Accessories Holders| Travel Cases| BPA Free
- Price
- $19.76
- Rating
- 4.7/5
- Reviews
- 2,014
- Age
- 3y ago

PandaEar Pack of 7 Silicone Baby Dummy Chains - Continuous Design Dummy Chain for Boys & Girls - Universal Pacifier Holder Chain for Toys
- Price
- $27.38
- Rating
- 4.6/5
- Reviews
- 371
- Age
- 1y ago

Moonkie Silicone Pacifier Holder Case Cute Portable Pacifier Storage Case 2 Pack
- Price
- $50.42
- Rating
- 4.8/5
- Reviews
- 2,396
- Age
- 2y ago

PandaEar Baby Toy Straps - 5 Pack Dinosaur Silicone Pacifier Teether Harness Straps - Adjustable Baby Toy Holder for Bottles Strollers High Chairs Cribs
- Price
- $29.49
- Rating
- 4.4/5
- Reviews
- 2,161
- Age
- 2y ago
Trending
90-day click momentum
Dr. Browns Pacifier Clips Universal Fit Fabric Strap for Pacifiers Dots and Stripes BPA-Free 0-18 Months 2-Pack
- Price
- $52.07
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 4mo ago

Dr. Browns Silicone Pacifier Clips Universal Fit Strap for Pacifiers Green/Gray BPA Free 0-18 Months 2-Pack
- Price
- $59.77
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 5mo ago

Moonkie Silicone Pacifier Holder Case Cute Portable Pacifier Storage Case 2 Pack
- Price
- $48.40
- Rating
- 4.8/5
- Reviews
- 2,396
- Age
- 2y ago

Moonkie Silicone Pacifier Holder Case Cute Portable Pacifier Storage Case 2 Pack
- Price
- $50.42
- Rating
- 4.8/5
- Reviews
- 2,396
- Age
- 2y ago

Nuby Pacifinder Baby Pacifier Clip - (2-Pack) - Pacifier Holder Clip with Convenient Hook Loop - Gray Plaid and Blue Stars
- Price
- $36.57
- Rating
- 4.8/5
- Reviews
- 2,443
- Age
- 3y ago
Newest
by launch date
Dr. Browns Pacifier Clips Universal Fit Fabric Strap for Pacifiers Dots and Stripes BPA-Free 0-18 Months 2-Pack
- Price
- $52.07
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 4mo ago

Dr. Browns Silicone Pacifier Clips Universal Fit Strap for Pacifiers Green/Gray BPA Free 0-18 Months 2-Pack
- Price
- $59.77
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 5mo ago

Pacifier Case box Holder with Chain Clip Silicone Panda dummy Case newborn gift baby assorted colors (baby blue)
- Price
- $61.02
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

PandaEar Pack of 7 Silicone Baby Dummy Chains - Continuous Design Dummy Chain for Boys & Girls - Universal Pacifier Holder Chain for Toys
- Price
- $27.38
- Rating
- 4.6/5
- Reviews
- 371
- Age
- 1y ago

LCHYI 4-Pack Silicone Pacifier Clip Holder with One Piece Design Soft Flexible Binky Clips with Texture Teethers Toys Clips for Baby Boys and Girls (Style 1)
- Price
- $27.06
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
36
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
17%
- PandaEar36%
- LCHYI17%
- Moonkie10%
- Nuby7%
- LODROC6%
- Mumoobear6%
- Open — no brand owns it (9 brands, 17%)
Demand
Pacifier Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pacifier Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pacifier holder35K/yr
- pacifier clip19K/yr
- pacifier case10K/yr
Reviews and returns
What reviews say buyers love and hate about Pacifier Holder
We read the reviews and the return reasons for every product selling here.
“Broken item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pacifier Holder questions
Answered from the same tracked data.









