Pacifier
MaybeProducts sell for $43.95 on average, inside the sweet spot. But demand is soft, at -10.5% this quarter, so Pacifier is a Maybe.
- Flapen Score
- 51 / 100Ranks 61 of 131 Baby Products niches · on the category median51
- Market size
- $220K/yr148K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 83 sellers
Flapen Score
Pacifier against its category
The dotted line is the Baby Products average. Past it, Pacifier is stronger. Inside it, weaker.
Market
The Pacifier market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pacifier 148K times last year and spent an estimated $220K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $220Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- pacifier44K searches a year
02 · Price
A sale here is worth $43.95.
Listings sell for $43.95 on average, from $16.33 to $72.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $43.95 that is $0 to $4K a year per listing.
- Average price
- $43.95inside the $15 to $100 sweet spot
- Price range
- $16.33–$72.42
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #71 within Baby Products. It carries 5,543 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 98%
- Out of stock, average day
- 10.9%
- Average rank
- #71in Baby Products
- Average rating
- 4.56 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,543per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Pacifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Avent ULTRA SOFT PACIFIER 0-6M BOY X2
- Price
- $43.62
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

BIBS Pacifiers | Natural Rubber Baby Pacifier | Set of 2 BPA-Free Soothers | Made in Denmark | Blush/Ivory | Size 0-6 Months
- Price
- $49.33
- Rating
- 4.4/5
- Reviews
- 1,018
- Age
- 3y ago

Philips Avent STHR SIL ULTRA AIR 0-6M NT BOY X2
- Price
- $34.01
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Philips Avent SCF190/01 Soothie 0-3mth Green/Green 2pk
- Price
- $37.44
- Rating
- 4.7/5
- Reviews
- 26,099
- Age
- 13y ago

Philips AVENT Soother Ultra AIR NIGHTTIME 6-18M For Girls 2 Pieces | No.1 Brand Recommended by Moms Worldwide | Glows in the dark Light Breathable BPA free Orthodontic with Sterilization Case
- Price
- $36.14
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentum
Dr. Browns HappyPaci 100% Silicone Baby Pacifier Contoured One-Piece Design Light-Blue Blue White 0-6m BPA-Free 4-Pack
- Price
- $51.98
- Rating
- 4.8/5
- Reviews
- 453
- Age
- 5mo ago

Philips Avent STHR SIL ULTRA AIR 0-6M NT BOY X2
- Price
- $34.01
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Philips AVENT Soother Ultra AIR NIGHTTIME 6-18M For Girls 2 Pieces | No.1 Brand Recommended by Moms Worldwide | Glows in the dark Light Breathable BPA free Orthodontic with Sterilization Case
- Price
- $36.14
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 1y ago

Philips Avent Ultra Air Pacifier 6-18M BOY X2
- Price
- $36.42
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Philips Avent Ultra Air Pacifier 0-6M BOY X2
- Price
- $39.14
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 11mo ago
Newest
by launch date
Dr. Browns HappyPaci 100% Silicone Baby Pacifier Contoured One-Piece Design Light-Blue Blue White 0-6m BPA-Free 4-Pack
- Price
- $51.98
- Rating
- 4.8/5
- Reviews
- 453
- Age
- 5mo ago

Philips Avent Ultra Air Nighttime Pacifiers - Orthodontic Design for Babies 0-6 Months Glow in The Dark Soft Silicone Symmetrical BPA-Free 2 Sterilizing Cases 4 Pack SCF376/35
- Price
- $64.12
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 11mo ago

Philips Avent Ultra Air Pacifier 0-6M GIRL X2
- Price
- $40.67
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 11mo ago

Philips Avent Ultra Air Pacifier 0-6M BOY X2
- Price
- $39.14
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 11mo ago

Philips Avent Ultra Air Pacifier 6-18M BOY X2
- Price
- $36.42
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
83
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
6%
- AVENT52%
- Bibs22%
- Dr. Brown's7%
- NUK6%
- Pigeon3%
- Tommee Tippee3%
- Open — no brand owns it (5 brands, 6%)
Demand
Pacifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Pacifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pacifier44K/yr
- pacifier 0-6 months35K/yr
- bibs pacifier 0-611K/yr
- pacifier 6-18 months13K/yr
- philips avent pacifier8K/yr
- avent pacifier7K/yr
- لهاية اطفال رضع6K/yr
- baby pacifier6K/yr
- مصاصة للرضع5K/yr
- bibs pacifier5K/yr
Reviews and returns
What reviews say buyers love and hate about Pacifier
We read the reviews and the return reasons for every product selling here.
“a little smaller than i thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pacifier questions
Answered from the same tracked data.









