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Nipple Cream

Fail

The top 5 brands take 100% of clicks, so Nipple Cream is a Fail.

Flapen Score
40
40 / 100
Ranks 121 of 131 Baby Products niches · −11 vs the category median of 51
Market size
$192K/yr41K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
84%top-5 click share · 5 brands · 54 sellers

Flapen Score

Nipple Cream against its category

The dotted line is the Baby Products average. Past it, Nipple Cream is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipple Cream market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Nipple Cream 41K times last year and spent an estimated $192K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
6.5%
Market size, estimated
$192Ka year
Top search term
nipple cream18K searches a year

02 · Price

A sale here is worth $73.04.

Listings sell for $73.04 on average, from $19.07 to $217.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $73.04 that is $18K to $37K a year per listing.

Average price
$73.04inside the $15 to $100 sweet spot
Price range
$19.07–$217.14
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$18K–$37K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Baby Products. It carries 17,022 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Baby Products
Average rating
4.57 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
17,022per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Nipple Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$29K$58K$87K$115K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Lansinoh83%
  • Palmer's8%
  • Earth Mama Angel Baby5%
  • Frida Mom3%
  • Silverette3%
  • Open — no brand owns it (0%)

Demand

Nipple Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Nipple Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nipple cream18K/yr
  • lansinoh nipplle cream8K/yr
  • nippl cream9K/yr
  • lanolin niple cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Nipple Cream

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “سهولة الاستخدام”
1.1%of orders come back
“Very usefull”
A buyer, on “سهولة الاستخدام”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Nipple Cream questions

Answered from the same tracked data.