Mattress Protector
MaybeProducts sell for $65.82 on average, inside the sweet spot. But the average product has 9,611 reviews to catch up to, so Mattress Protector is a Maybe.
- Flapen Score
- 50 / 100Ranks 68 of 131 Baby Products niches · −1 vs the category median of 5150
- Market size
- $281K/yr135K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 49 sellers
Flapen Score
Mattress Protector against its category
The dotted line is the Baby Products average. Past it, Mattress Protector is stronger. Inside it, weaker.
Market
The Mattress Protector market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Mattress Protector 135K times last year and spent an estimated $281K. The top 5 brands take 68% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $281Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- mattress protector59K searches a year
02 · Price
A sale here is worth $65.82.
Listings sell for $65.82 on average, from $23.64 to $113.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $65.82 that is $16K to $33K a year per listing.
- Average price
- $65.82inside the $15 to $100 sweet spot
- Price range
- $23.64–$113.70
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $16K–$33K
- Returns
- 2.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #11 within Baby Products. It carries 9,611 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #11in Baby Products
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 9,611per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dardu Mattress Protector (180x200+30CM) Pad Cover Premium 100% Waterproof - Breathable Soft Cotton Terry Surface Noiseless Fitted 30CM Deep Pocket King Size
- Price
- $62.06
- Rating
- 4.3/5
- Reviews
- 536
- Age
- 5y ago
Infinitee Xclusives 100% Waterproof Mattress Protector King Size 180 cm x 200 cm - 100% Cotton Terry Top - Ultra-Soft 30 cm Deep Pockets Fitted Mattress Cover
- Price
- $56.33
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago
Dreamzie Mattress Protector 180 x 200 cm Waterproof Oeko-Tex Made in the EU Breathable Anti-Allergy and Anti-Mite Waterproof Mattress Topper
- Price
- $98.07
- Rating
- 4.5/5
- Reviews
- 48,698
- Age
- 7y ago
DXCFIT 100% Waterproof Mattress Protector - Soft Cotton Terry Surface Breathable & Noiseless Fitted Mattress Cover Hypoallergenic Pad Topper Machine Washable Sheet (Single Size (90x200x30cm)
- Price
- $48.10
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago
Chenille Home King Waterproof Quilted Mattress Pad Cover 180x200cm Soft Breathable Noiseless Hypoallergenic Bed Protector
- Price
- $90.79
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 3y ago
Trending
90-day click momentum
Cooling Fabric Waterproof Mattress Protector Honeycomb Pattern Light Blue. (100 cm x 200 cm)
- Price
- $99.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Waterproof Mattress Protector King Size Fitted with Stretchable Pockets Machine Washable Cotton Premium Terry Mattress Cover 200 GSM Breathable (King (180x200x30)
- Price
- $64.42
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 2y ago
Smilee Small Single Premium Hypoallergenic Waterproof Mattress Protector - 30cm Deep Pocket Vinyl Free 100% Waterproof Soft and Noiseless 90x200cm
- Price
- $49.70
- Rating
- 4.4/5
- Reviews
- 752
- Age
- 3y ago
Smilee Double/Full Premium Hypoallergenic Waterproof Mattress Protector - 30cm Deep Pocket Vinyl Free 100% Waterproof Soft and Noiseless 150x200cm
- Price
- $52.73
- Rating
- 4.4/5
- Reviews
- 752
- Age
- 2y ago
COMFORSA 100% Waterproof Mattress Protector Twin Size Fitted with Stretchable Pockets Machine Washable Cotton Premium Terry Mattress Cover 200 GSM Breathable (Twin (120x200x30)
- Price
- $53.17
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
Cooling Fabric Waterproof Mattress Protector Honeycomb Pattern Light Blue. (90 cmx190 cm)
- Price
- $102.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Rizelle 100% King Size Waterproof Mattress Protector Soft Cotton Terry Surface Mattress Cover for Bed Breathable & Noiseless Comfort Topper Hypoallergenic Pad Machine Washable Sheet
- Price
- $66.44
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 7mo ago
Cooling Fabric Waterproof Mattress Protector Honeycomb Pattern Light Blue. (100 cm x 200 cm)
- Price
- $99.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Chenille Home Waterproof Mattress Protector 180x200x40cm Soft Terry Bed Cover Noiseless & Breathable Deep Pocket Fitted Design for Bed Care
- Price
- $78.78
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Kingnex Waterproof Mattress Protector with Bamboo Viscose Jersey Surface Soft Smooth Top Fitted Bed Mattress Cover 180x200x30cm King
- Price
- $78.95
- Rating
- 4.6/5
- Reviews
- 6,719
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
49
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
25%
- Dardu29%
- Infinitee Xclusives13%
- DXCFIT9%
- Dreamzie9%
- Smilee8%
- CHENILLE HOME6%
Demand
Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mattress protector59K/yr
- waterproof mattress protector23K/yr
- mattress protector 180x20017K/yr
- mattress cover12K/yr
- water proof mattress protector4K/yr
- waterproof bed sheet4K/yr
- mattress cover 180x2005K/yr
- bed protector king size4K/yr
- bed protector3K/yr
- water proof bed sheet5K/yr
Reviews and returns
What reviews say buyers love and hate about Mattress Protector
We read the reviews and the return reasons for every product selling here.
“It leaks onto the bed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mattress Protector questions
Answered from the same tracked data.