Skip to content

Breast Pads

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -0.8% this quarter, so Breast Pads is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 131 Baby Products niches · +2 vs the category median of 51
Market size
$260K/yr47K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
63%top-5 click share · 13 brands · 79 sellers

Flapen Score

Breast Pads against its category

The dotted line is the Baby Products average. Past it, Breast Pads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Pads market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Breast Pads 47K times last year and spent an estimated $260K. The top 5 brands take 70% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
10.0%
Market size, estimated
$260Ka year
Peak month
June1.3× the quietest month
Top search term
breast pads22K searches a year

02 · Price

A sale here is worth $55.00.

Listings sell for $55.00 on average, from $12.86 to $256.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $55.00 that is $6K to $14K a year per listing.

Average price
$55.00inside the $15 to $100 sweet spot
Price range
$12.86–$256.57
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #12 within Baby Products. It carries 4,848 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#12in Baby Products
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,848per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Breast Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$52K$78K$104K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

79

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

24%

  • Lil-lets22%
  • AVENT21%
  • SKY-TOUCH11%
  • Lansinoh10%
  • Silverette7%
  • Necomi6%

Demand

Breast Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Breast Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast pads22K/yr
  • breast pad12K/yr
  • nursing pads11K/yr
  • nipple pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Pads

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الجودة الشاملة”
47%of negative reviews mention “الجودة الشاملة”
1.0%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Breast Pads questions

Answered from the same tracked data.