basket
Worth a lookShows a sweet-spot price point ($47.62 avg), but soft demand (-10.0% this quarter) keeps it on the watch list.
Avg price
Great$47.62avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good587.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$416K$416K/yr · 490K searches
Price range
Good$4.22–$160.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, basket is a $416K/yr Amazon United Arab Emirates market (490K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
basket market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $476K–$595K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 75%
- Out of stock
- 7.7%
- Avg brand age
- 38 months
- Avg seller age
- 69 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
162
Top-5 brand share
56%
Top 20: 93%
Top-5 click share
33%
Top 20: 78%
Open market
39%
- ABenkle17%
- Westhood13%
- OIAHOMY10%
- AiheArron9%
- CHICVITA7%
- Alipis5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top basket search terms
- basket205K/yr
- storage basket58K/yr
- gift basket42K/yr
- basket organizer21K/yr
- rattan basket18K/yr
- woven basket17K/yr
- baskets15K/yr
- wicker basket14K/yr
- سله13K/yr
- small basket13K/yr
Top basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westhood 2-Pack Rectangle Woven Home Storage Baskets with Washable Liner Paper Rope Storage Baskets Straw Rattan Basket for Organizing with Handle Cosmetic Storage Box (Rectangle)
Westhood$31.994.7★106 rev
ABenkle Rope Basket Storage Gift Rectangle Under Shelf Decorative Boho Woven Basket with Handle Dog Toy Egg Fruit Snack Towel Easter for Baby White Small
ABenkle$32.654.5★960 rev
ABenkle Small Storage Basket Set of 2 Natural Cotton Rope Woven Baskets for Organizing Tiny Oval Storage Baskets Small Basket for Montessori Baby Nursery Dog Toy Baskets Bathroom Organization Bin
ABenkle$26.874.6★871 rev
AiheArron Storage Basket Storage Baskets for Shelves Organizer Cotton Rope Baskets for Storage Woven Basket for Handles Towel Baskets for Bathroom(White M)
AiheArron$29.253.8★16 rev
CHICVITA Rectangle Cotton Rope Woven Basket with Handles for Books Magazines Toys - Decorative Rectangle Basket for Baby Nursery Living Room Bathroom
CHICVITA$39.634.6★731 rev
Newest
by launch date
Decorative Empty Gift Basket Set with Gift Bag & Ribbon Bow 12x8x5 inch Woven Rope Hamper for DIY Gifting Baby Showers New Moms & Special Occasions (Khaki)
Generic$39.833 rev
KASTWAVE 2 Pack Wicker Baskets for Organizing Water Hyacinth Shelves with Built-in Handles Natural Handwoven Basket Organizer for Pantry Bathroom Closet Shelves
KASTWAVE$97.064 rev
VELORA 4-Pack Wicker Storage Basket Paper Rope Storage Baskets for Organizing Container Bins for Shelves Cupboards Drawer Small Woven Basket
VELORA$69.585 rev
SKY-TOUCH Rectangular Rattan Storage Basket with Handle Strong and Durable Hand-Woven Rattan Basket for Organizing Storage and Organizer Baskets 38x24x28cm Coffee Color
SKY-TOUCH$25.0962 rev
SweetMemo Gift Basket Empty with Handles 12x8x5 inch - Small Cute Woven Rope Basket for Baby Nursery Kids Toys - Includes Gift Bag & Ribbon Perfect for Wedding Birthday Gifting (White 1PC)
SweetMemo$39.67143 rev
Trending
90-day click momentumDecorative Empty Gift Basket Set with Gift Bag & Ribbon Bow 12x8x5 inch Woven Rope Hamper for DIY Gifting Baby Showers New Moms & Special Occasions (Khaki)
Generic$39.831.4★
Westhood 2-Pack Oval Woven Home Storage Baskets with Washable Liner Paper Rope Storage Baskets Straw Rattan Basket for Organizing with Handle Cosmetic Storage Box (Oval)
Westhood$43.004.7★
ABenkle Small Storage Basket Set of 2 Natural Cotton Rope Woven Baskets for Organizing Tiny Oval Storage Baskets Small Basket for Montessori Baby Nursery Dog Toy Baskets Bathroom Organization Bin
ABenkle$26.874.6★
KASTWAVE 2 Pack Wicker Baskets for Organizing Water Hyacinth Shelves with Built-in Handles Natural Handwoven Basket Organizer for Pantry Bathroom Closet Shelves
KASTWAVE$97.065.0★
ABenkle Small Woven Basket 12x 8 x 5 Shelf Storage Baskets Cute Rope White Basket Room Storage Chest Box Dog Toy Cat Basket Empty Gift Basket with Handles - White
ABenkle$25.534.6★
What buyers say about basket
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“As described”
“Amazing price”
“Material is nice”
“These baskets are larger than expected and are ideal for organising the bathroom and pantry”
“Looks good and matches rich aesthetics”
“This storage basket is really beautiful”
“was a right fit based on the measurements”
“The storage box is of a suitable size, and it also features a waterproof and scratch-resistant blackboard; markers can be used for marking, and then wiped clean with a damp towel”
What buyers complain about
“Small”
“Bad quality”
“False advertising”
“I cant seem to get the shape right”
“Disgusting odor”
“Inaccurate color as it has red all over”
“Flimsy”
Top return reasons
Common questions
- Is basket profitable to sell on Amazon United Arab Emirates?
- The niche generates $416K/yr across 53 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the basket niche?
- 32 brands and 162 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in basket?
- Top complaints mined from reviews: الحجم الكلي, الجودة الشاملة, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 4.4%.
- When does demand for basket peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the basket niche?
- Listings span $4.22–$160.54; the average listing price is $47.62 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.