Skip to content

Baby Wash

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Baby Wash is a Maybe.

Flapen Score
57
57 / 100
Top 20% of 131 Baby Products niches · +6 vs the category median of 51
Market size
$1.8M/yr592K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
50%top-5 click share · 5 brands · 133 sellers

Flapen Score

Baby Wash against its category

The dotted line is the Baby Products average. Past it, Baby Wash is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Wash market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baby Wash 592K times last year and spent an estimated $1.8M. All 5 brands take every click. Demand peaks in Feb–Jun–Jul–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
7.0%
Market size, estimated
$1.8Ma year
Peak month
November2.8× the quietest month
Top search term
mustela171K searches a year

02 · Price

A sale here is worth $43.61.

Listings sell for $43.61 on average, from $7.66 to $198.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $43.61 that is $55K to $65K a year per listing.

Average price
$43.61inside the $15 to $100 sweet spot
Price range
$7.66–$198.92
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$55K–$65K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #83 within Baby Products. It carries 5,315 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#83in Baby Products
Average rating
4.55 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,315per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Baby Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$90K$180K$270K$360K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

133

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

0%

  • Mustela60%
  • Sebamed21%
  • Cetaphil13%
  • Aveeno Baby4%
  • Baby Dove2%
  • Open — no brand owns it (0%)

Demand

Baby Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Baby Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustela171K/yr
  • sebamed92K/yr
  • mustela cleansing gel56K/yr
  • sebamed body wash43K/yr
  • cetaphil baby wash and shampoo48K/yr
  • baby wash25K/yr
  • baby body wash24K/yr
  • baby shower gel15K/yr
  • cetaphil baby15K/yr
  • sebamed baby12K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Wash

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “يشم”
0.5%of orders come back
“it smelled totally awful”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Baby Wash questions

Answered from the same tracked data.