Baby Wash
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Baby Wash is a Maybe.
- Flapen Score
- 57 / 100Top 20% of 131 Baby Products niches · +6 vs the category median of 5157
- Market size
- $1.8M/yr592K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 50%top-5 click share · 5 brands · 133 sellers
Flapen Score
Baby Wash against its category
The dotted line is the Baby Products average. Past it, Baby Wash is stronger. Inside it, weaker.
Market
The Baby Wash market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Wash 592K times last year and spent an estimated $1.8M. All 5 brands take every click. Demand peaks in Feb–Jun–Jul–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 592K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $1.8Ma year
- Peak month
- November2.8× the quietest month
- Top search term
- mustela171K searches a year
02 · Price
A sale here is worth $43.61.
Listings sell for $43.61 on average, from $7.66 to $198.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $43.61 that is $55K to $65K a year per listing.
- Average price
- $43.61inside the $15 to $100 sweet spot
- Price range
- $7.66–$198.92
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $55K–$65K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #83 within Baby Products. It carries 5,315 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #83in Baby Products
- Average rating
- 4.55 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,315per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Baby Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mustela Baby Gentle Cleansing Gel - Baby Hair & Body Wash - with Natural Avocado fortified with Vitamin B5 - Biodegradable Formula & Tear-Free -500ml
- Price
- $40.40
- Rating
- 4.7/5
- Reviews
- 13,666
- Age
- 9y ago

Mustela Baby Gentle Cleansing Gel - Baby Hair & Body Wash - with Natural Avocado fortified with Vitamin B5 - Biodegradable Formula & Tear-Free - Pack of 2-500ml
- Price
- $83.53
- Rating
- 4.7/5
- Reviews
- 13,666
- Age
- 5y ago

Sebamed Baby Gentle Wash 400ml
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 846
- Age
- 7y ago

Cetaphil Baby Wash and Shampoo | Organic Calendula and Aloe Vera | Tear Free Paraben Colorant & Mineral Oil Free | Hypoallergenic | Unscented | Organic | Dermatologist Tested | 400ml
- Price
- $51.88
- Rating
- 4.6/5
- Reviews
- 21,933
- Age
- 6y ago

Mustela Baby Hair Styler & Skin Freshener - with Natural Avocado & Chamomile Water - Vegan & Hypoallergenic - 200ml
- Price
- $22.52
- Rating
- 4.7/5
- Reviews
- 7,724
- Age
- 10y ago
Trending
90-day click momentum
Baby Dove Rich Moisture Hair to Toe Baby Wash 400 ml No Tears Body Wash for Babys Soft Skin - Hypoallergenic No Sulphates No Parabens
- Price
- $35.46
- Rating
- 4.3/5
- Reviews
- 12,198
- Age
- 8y ago

Aveeno Baby Kids Sensitive Skin Face & Body Wash with Oat Extract Tear Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz 18 Fl Oz (Pack of 1)
- Price
- $51.64
- Rating
- 4.8/5
- Reviews
- 4,519
- Age
- 4y ago

Sebamed Baby Gentle Wash 400ml Pack of 2
- Price
- $47.57
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 7y ago

Cetaphil Baby Gentle Wash & Shampoo | Foaming Hair Face & Body Wash | Sensitive Skin | Unscented | Paraben Mineral oil and Colorants Free | Glycerin & Vit B5 | 300ml | Dermatologist Tested
- Price
- $33.06
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 7y ago

Sebamed Baby Shampoo 500ml
- Price
- $21.86
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 11y ago
Newest
by launch date
Aveeno Baby Daily Care Hair & Body Wash Gently Fragranced Formula to Cleanse and Nourish from Head to Toe Ideal for Newborns and Sensitive Skin 250ml
- Price
- $23.55
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 3y ago

Aveeno Baby Kids Sensitive Skin Face & Body Wash with Oat Extract Tear Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz 18 Fl Oz (Pack of 1)
- Price
- $51.64
- Rating
- 4.8/5
- Reviews
- 4,519
- Age
- 4y ago

Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2 Count (Pack of 1)
- Price
- $69.43
- Rating
- 4.6/5
- Reviews
- 20,698
- Age
- 4y ago

Mustela - Skin Freshener Hair 200ml - Pack of 2
- Price
- $43.13
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4y ago

Mustela Hydra Bebe Body Lotion with Organically Farmed Avocado 300 ml Pack of 2
- Price
- $85.46
- Rating
- 4.6/5
- Reviews
- 6,432
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
133
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
0%
- Mustela60%
- Sebamed21%
- Cetaphil13%
- Aveeno Baby4%
- Baby Dove2%
- Open — no brand owns it (0%)
Demand
Baby Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun, Jul, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Baby Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mustela171K/yr
- sebamed92K/yr
- mustela cleansing gel56K/yr
- sebamed body wash43K/yr
- cetaphil baby wash and shampoo48K/yr
- baby wash25K/yr
- baby body wash24K/yr
- baby shower gel15K/yr
- cetaphil baby15K/yr
- sebamed baby12K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Wash
We read the reviews and the return reasons for every product selling here.
“it smelled totally awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wash questions
Answered from the same tracked data.









