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Baby Soap

Fail

The top 5 brands take 100% of clicks, so Baby Soap is a Fail.

Flapen Score
44
44 / 100
Ranks 107 of 131 Baby Products niches · −7 vs the category median of 51
Market size
$80K/yr69K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
66%top-5 click share · 5 brands · 86 sellers

Flapen Score

Baby Soap against its category

The dotted line is the Baby Products average. Past it, Baby Soap is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Soap market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baby Soap 69K times last year and spent an estimated $80K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
7.7%
Market size, estimated
$80Ka year
Peak month
November1.6× the quietest month
Top search term
sebamed soap28K searches a year

02 · Price

A sale here is worth $15.03.

Listings sell for $15.03 on average, from $2.58 to $40.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.03 that is $4K to $8K a year per listing.

Average price
$15.03inside the $15 to $100 sweet spot
Price range
$2.58–$40.40
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Baby Products. It carries 3,053 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#85in Baby Products
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,053per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Baby Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Sebamed74%
  • Himalaya10%
  • MAMAEARTH7%
  • Johnson's Baby6%
  • Mustela3%

Demand

Baby Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Baby Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sebamed soap28K/yr
  • baby soap23K/yr
  • sebamed baby soap6K/yr
  • kids soap5K/yr
  • صابون اطفال4K/yr
  • sebamed soap baby3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Soap

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “مقاومة البقع”
0.5%of orders come back
“box stained”
A buyer, on “مقاومة البقع”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Baby Soap questions

Answered from the same tracked data.