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baby shampoo
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Price range
Great$7.78–$51.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$500K$500K/yr · 304K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,590.23avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand