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Baby Shampoo

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 98% of clicks, so Baby Shampoo is a Maybe.

Flapen Score
55
55 / 100
Top 26% of 131 Baby Products niches · +4 vs the category median of 51
Market size
$500K/yr304K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
57%top-5 click share · 7 brands · 112 sellers

Flapen Score

Baby Shampoo against its category

The dotted line is the Baby Products average. Past it, Baby Shampoo is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baby Shampoo 304K times last year and spent an estimated $500K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
7.3%
Market size, estimated
$500Ka year
Peak month
May1.8× the quietest month
Top search term
sebamed shampoo83K searches a year

02 · Price

A sale here is worth $22.60.

Listings sell for $22.60 on average, from $7.78 to $51.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $22.60 that is $11K to $17K a year per listing.

Average price
$22.60inside the $15 to $100 sweet spot
Price range
$7.78–$51.88
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #505 within Baby Products. It carries 6,590 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#505in Baby Products
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,590per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Baby Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$25K$50K$75K$100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

112

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

1%

  • Sebamed59%
  • Johnson's Baby32%
  • Mustela3%
  • Himalaya2%
  • Cetaphil2%
  • Corine de Farme1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Baby Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Baby Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sebamed shampoo83K/yr
  • baby shampoo71K/yr
  • شامبو اطفال39K/yr
  • johnsons baby shampoo27K/yr
  • johnson13K/yr
  • جونسون10K/yr
  • seba med shampoo10K/yr
  • johnsons8K/yr
  • جونسون للاطفال7K/yr
  • sebamed baby shampoo7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shampoo

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “مانع للتسرب”
0.6%of orders come back
“leaking on the other items”
A buyer, on “مانع للتسرب”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Shampoo questions

Answered from the same tracked data.