Baby Powder
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 95% of clicks, so Baby Powder is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 131 Baby Products niches · +3 vs the category median of 5154
- Market size
- $99K/yr56K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 87 sellers
Flapen Score
Baby Powder against its category
The dotted line is the Baby Products average. Past it, Baby Powder is stronger. Inside it, weaker.
Market
The Baby Powder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Powder 56K times last year and spent an estimated $99K. The top 5 brands take 95% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $99Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- baby powder38K searches a year
02 · Price
A sale here is worth $23.81.
Listings sell for $23.81 on average, from $7.38 to $53.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.81 that is $2K to $6K a year per listing.
- Average price
- $23.81inside the $15 to $100 sweet spot
- Price range
- $7.38–$53.49
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Baby Products. It carries 1,899 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Baby Products
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,899per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Baby Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnsons Baby Powder 99% Plant-Based Cornstarch Formula Talc-Free Moisture-Absorbing & Skin-Protecting Classic Baby Fragrance Dermatologist-Tested 200g
- Price
- $16.92
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 2y ago

Sebamed Baby Powder 200g
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 271
- Age
- 7y ago

Himalaya Gentle Baby Powder 99% Natural Origin Ingredients | With Olive & Almond | Free from Sulphates Parabens Alcohol & Synthetic Colours | Safe for Newborns | Dermatologically Tested 425+200g
- Price
- $16.13
- Rating
- 4.3/5
- Reviews
- 4,593
- Age
- 5y ago

Cool & Cool Baby Powder - 125g - Protects Sensitive Skin Alcohol-Free Paraben-Free Dye-Free Phthalates-Free Absorbs Moisture Prevents Rashes Keeps Skin Dry and Fresh
- Price
- $7.93
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 3y ago

Sebamed Baby Powder 400g
- Price
- $19.59
- Rating
- 4.5/5
- Reviews
- 342
- Age
- 11y ago
Trending
90-day click momentum
Sebamed Baby Powder 200g
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 271
- Age
- 7y ago

Cosmo Floral Baby Powder Gentle Talc-Free Formula for Soft Dry & Fresh Baby Skin Infused with Natural Floral Extracts Allantoin to soothe sensitive skin for Daily Use - 75g
- Price
- $12.20
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 9mo ago

ENFANT Anti Rash Baby Powder - Talcum Powder 200G with Allantoin Soothes & Protects Delicate Skin Prevents Nappy Rash Absorbs Moisture Gentle Fragrance Paraben Free Safe for Newborns
- Price
- $27.26
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 1y ago

Himalaya Gentle Baby Powder 99% Natural Origin Ingredients | With Olive & Almond | Free from Sulphates Parabens Alcohol & Synthetic Colours | Safe for Newborns | Dermatologically Tested 425+200g
- Price
- $16.13
- Rating
- 4.3/5
- Reviews
- 4,593
- Age
- 5y ago

Sebamed Baby Powder 400g
- Price
- $19.59
- Rating
- 4.5/5
- Reviews
- 342
- Age
- 11y ago
Newest
by launch date
Cosmo Floral Baby Powder Gentle Talc-Free Formula for Soft Dry & Fresh Baby Skin Infused with Natural Floral Extracts Allantoin to soothe sensitive skin for Daily Use - 75g
- Price
- $12.20
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 9mo ago

ENFANT Natural Baby Powder - Organic Talc Free Powder 80G 100% Natural Cornstarch Gentle Rash Protection Absorbs Moisture Hypoallergenic Paraben Free Safe for Newborns
- Price
- $37.62
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

ENFANT Anti Rash Baby Powder - Talcum Powder 200G with Allantoin Soothes & Protects Delicate Skin Prevents Nappy Rash Absorbs Moisture Gentle Fragrance Paraben Free Safe for Newborns
- Price
- $27.26
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 1y ago

Johnsons Baby Powder 99% Plant-Based Cornstarch Formula Talc-Free Moisture-Absorbing & Skin-Protecting Classic Baby Fragrance Dermatologist-Tested 400g + 200g
- Price
- $31.17
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago

Johnsons Baby Powder 99% Plant-Based Cornstarch Formula Talc-Free Moisture-Absorbing & Skin-Protecting Classic Baby Fragrance Dermatologist-Tested 400g
- Price
- $23.56
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
87
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
2%
- Johnson's Baby46%
- Himalaya19%
- Sebamed18%
- Cool & Cool8%
- Enfant EF4%
- CD COSMO DESIGNS2%
- Open — no brand owns it (2 brands, 2%)
Demand
Baby Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baby Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby powder38K/yr
- johnson baby powder11K/yr
- بودرة اطفال7K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Powder
We read the reviews and the return reasons for every product selling here.
“Tiny bottle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Powder questions
Answered from the same tracked data.









