Baby Lotion
MaybeReturns run at only 0.7% of orders. But the average product has 5,626 reviews to catch up to, so Baby Lotion is a Maybe.
- Flapen Score
- 64 / 100Top 7% of 131 Baby Products niches · +13 vs the category median of 5164
- Market size
- $1.2M/yr493K searches / yr
- 90-day growth
- +20.6%search demand this quarter
- Competition
- 32%top-5 click share · 11 brands · 145 sellers
Flapen Score
Baby Lotion against its category
The dotted line is the Baby Products average. Past it, Baby Lotion is stronger. Inside it, weaker.
Market
The Baby Lotion market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Lotion 493K times last year and spent an estimated $1.2M. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 493K
- Growth, 90 days vs prior 90
- +20.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $1.2Ma year
- Peak month
- May1.9× the quietest month
- Top search term
- aveeno baby lotion82K searches a year
02 · Price
A sale here is worth $44.23.
Listings sell for $44.23 on average, from $10.84 to $116.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $44.23 that is $22K to $33K a year per listing.
- Average price
- $44.23inside the $15 to $100 sweet spot
- Price range
- $10.84–$116.02
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $22K–$33K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #141 within Baby Products. It carries 5,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 93%
- Out of stock, average day
- 0.7%
- Average rank
- #141in Baby Products
- Average rating
- 4.54 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,626per listing
- Listings tracked
- 58
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Baby Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aveeno Baby Daily Care Moisturising Lotion (1x 150ml) Clinically Proven to Hydrate and Restore Babys Natural Skin Barrier for Up to 24 Hours Gentle and Nourishing Formula
- Price
- $15.49
- Rating
- 4.5/5
- Reviews
- 8,672
- Age
- 12y ago

Mustela Hydra Bebe - Daily Moisturizing Baby Lotion with Natural Avocado Jojoba & Sunflower Oil 300ml- 10.14 US fl.oz.
- Price
- $42.25
- Rating
- 4.6/5
- Reviews
- 6,432
- Age
- 9y ago

Cetaphil Baby Daily Lotion | Organic Calendula | Vitamin E Sweet Almond & Sunflower Oils | Tear Free Paraben Colorant & Mineral Oil Free | Hypoallergenic | Organic | Dermatologist Tested | 400ml
- Price
- $46.23
- Rating
- 4.2/5
- Reviews
- 4,103
- Age
- 11y ago

Mustela Hydra Bebe Body Lotion with Organically Farmed Avocado 300 ml Pack of 2
- Price
- $85.46
- Rating
- 4.6/5
- Reviews
- 6,432
- Age
- 5y ago

Aveeno Baby Daily Moisture Moisturizing Lotion For Delicate Skin With Natural Colloidal Oatmeal & Dimethicone Hypoallergenic Fragrance- Phthalate- & Paraben-Free 18 Fl. Oz (Package May Vary)
- Price
- $73.06
- Rating
- 4.7/5
- Reviews
- 18,149
- Age
- 13y ago
Trending
90-day click momentum
Sebamed Baby Wash and Baby Lotion Pack of 2
- Price
- $27.57
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 7y ago

Aveeno Baby Daily Care Hair and Body Wash Gift Box 250ml 2+1 Pack of 3 Gentle Formula for Soft Clean Skin and Hair Suitable for Newborns and Toddlers
- Price
- $64.73
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Aveeno Skin Relief Moisturizing Lotion for Very Dry Skin with Soothing Triple Oat & Shea Butter Formula Dimethicone Skin Protectant Helps Heal Itchy Dry Skin Fragrance-Free 18 fl. oz
- Price
- $69.80
- Rating
- 4.7/5
- Reviews
- 16,688
- Age
- 13y ago

Aveeno Daily Moisturising Lotion 710ml 24-Hour Moisturisation Prebiotic Oat Formula Fragrance-Free Body Lotion for Normal to Dry Skin Non-Greasy Pack of 1
- Price
- $59.94
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Aveeno Baby Daily Care Gift Box for Sensitive Skin Hair & Body Wash 250ml Nappy Cream 100ml Moisturizing Lotion 150ml 24 hour moisture
- Price
- $105.56
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Aveeno Baby Daily Care Gift Box for Sensitive Skin Hair & Body Wash 250ml Nappy Cream 100ml Moisturizing Lotion 150ml 24 hour moisture
- Price
- $105.56
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

Aveeno Baby Daily Care Hair and Body Wash Gift Box 250ml 2+1 Pack of 3 Gentle Formula for Soft Clean Skin and Hair Suitable for Newborns and Toddlers
- Price
- $64.73
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Aveeno Daily Moisturising Lotion 710ml 24-Hour Moisturisation Prebiotic Oat Formula Fragrance-Free Body Lotion for Normal to Dry Skin Non-Greasy Pack of 1
- Price
- $59.94
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Sebamed Adult body lotion 400ml
- Price
- $22.31
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 3y ago

Aveeno Baby Daily Moisturizing Cream with Prebiotic Oat Hypoallergenic Baby Lotion with Coconut Oil & Shea Butter Moisturizes Sensitive Skin for 24 Hours Gentle Coconut Scent 12 fl. oz
- Price
- $38.11
- Rating
- 4.8/5
- Reviews
- 1,704
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
145
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
5%
- Aveeno Baby33%
- Mustela19%
- Aveeno16%
- Sebamed13%
- Cetaphil8%
- Johnson's Baby6%
- Open — no brand owns it (5 brands, 5%)
Demand
Baby Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Baby Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aveeno baby lotion82K/yr
- aveeno81K/yr
- mustela baby lotion60K/yr
- sebamed body lotion49K/yr
- baby lotion51K/yr
- cetaphil baby lotion31K/yr
- aveeno body lotion16K/yr
- johnson baby lotion18K/yr
- sebamed baby lotion14K/yr
- aveeno lotion17K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Lotion
We read the reviews and the return reasons for every product selling here.
“Smell bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Lotion questions
Answered from the same tracked data.









