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Baby Lotion

Maybe

Returns run at only 0.7% of orders. But the average product has 5,626 reviews to catch up to, so Baby Lotion is a Maybe.

Flapen Score
64
64 / 100
Top 7% of 131 Baby Products niches · +13 vs the category median of 51
Market size
$1.2M/yr493K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
32%top-5 click share · 11 brands · 145 sellers

Flapen Score

Baby Lotion against its category

The dotted line is the Baby Products average. Past it, Baby Lotion is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Lotion market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baby Lotion 493K times last year and spent an estimated $1.2M. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
5.6%
Market size, estimated
$1.2Ma year
Peak month
May1.9× the quietest month
Top search term
aveeno baby lotion82K searches a year

02 · Price

A sale here is worth $44.23.

Listings sell for $44.23 on average, from $10.84 to $116.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $44.23 that is $22K to $33K a year per listing.

Average price
$44.23inside the $15 to $100 sweet spot
Price range
$10.84–$116.02
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #141 within Baby Products. It carries 5,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
0.7%
Average rank
#141in Baby Products
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,626per listing
Listings tracked
58

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Baby Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$37K$73K$110K$147K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

145

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

5%

  • Aveeno Baby33%
  • Mustela19%
  • Aveeno16%
  • Sebamed13%
  • Cetaphil8%
  • Johnson's Baby6%
  • Open — no brand owns it (5 brands, 5%)

Demand

Baby Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Baby Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aveeno baby lotion82K/yr
  • aveeno81K/yr
  • mustela baby lotion60K/yr
  • sebamed body lotion49K/yr
  • baby lotion51K/yr
  • cetaphil baby lotion31K/yr
  • aveeno body lotion16K/yr
  • johnson baby lotion18K/yr
  • sebamed baby lotion14K/yr
  • aveeno lotion17K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Lotion

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الجودة الشاملة”
24%of negative reviews mention “يشم”
0.7%of orders come back
“Smell bad”
A buyer, on “يشم”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Lotion questions

Answered from the same tracked data.