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Baby Cream

Fail

The top 5 brands take 100% of clicks, so Baby Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 94 of 131 Baby Products niches · −5 vs the category median of 51
Market size
$128K/yr70K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
60%top-5 click share · 5 brands · 102 sellers

Flapen Score

Baby Cream against its category

The dotted line is the Baby Products average. Past it, Baby Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Cream market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baby Cream 70K times last year and spent an estimated $128K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
7.0%
Market size, estimated
$128Ka year
Top search term
mustela face cream baby15K searches a year

02 · Price

A sale here is worth $26.09.

Listings sell for $26.09 on average, from $9.63 to $43.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.09 that is $7K to $13K a year per listing.

Average price
$26.09inside the $15 to $100 sweet spot
Price range
$9.63–$43.46
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #301 within Baby Products. It carries 3,180 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#301in Baby Products
Average rating
4.52 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,180per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Baby Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$38K$51K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Mustela54%
  • Sebamed29%
  • Aveeno Baby10%
  • MAMAEARTH5%
  • Mother Sparsh2%

Search terms

Top Baby Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustela face cream baby15K/yr
  • baby cream14K/yr
  • baby face cream9K/yr
  • sebamed cream6K/yr
  • sebamed face cream7K/yr
  • sebamed moisturising cream6K/yr
  • baby moisturising cream6K/yr
  • kids face cream4K/yr
  • mustela face cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Cream

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “يشم”
0.8%of orders come back
“Smell bad”
A buyer, on “يشم”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Baby Cream questions

Answered from the same tracked data.