- Flapen Score
- 47 / 100Ranks 84 of 131 Baby Products niches · −4 vs the category median of 5147
- Market size
- $928K/yr542K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 41%top-5 click share · 5 brands · 114 sellers
Flapen Score
Baby Bottle against its category
The dotted line is the Baby Products average. Past it, Baby Bottle is stronger. Inside it, weaker.
Market
The Baby Bottle market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Bottle 542K times last year and spent an estimated $928K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $928K a year.
- Searches, last 12 months
- 542K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $928Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- philips avent bottles84K searches a year
02 · Price
A sale here is worth $85.54.
Listings sell for $85.54 on average, from $8.85 to $342.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $85.54 that is $21K to $43K a year per listing.
- Average price
- $85.54inside the $15 to $100 sweet spot
- Price range
- $8.85–$342.66
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $21K–$43K
- Returns
- 1.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #60 within Baby Products. It carries 5,756 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 95%
- Out of stock, average day
- 0.1%
- Average rank
- #60in Baby Products
- Average rating
- 4.54 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,756per listing
- Listings tracked
- 40
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Baby Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PHILIPS AVENT Natural Baby Bottle with Natural Response Clear 9oz 4pk SCY903/04 9 Ounce
- Price
- $118.31
- Rating
- 4.4/5
- Reviews
- 21,706
- Age
- 5y ago

Philips Avent Natural Response Baby Bottle - 2 x 125ml Baby Milk Bottle for Newborns and Up BPA Free 0+ Months (Model SCY900/02)
- Price
- $67.79
- Rating
- 4.6/5
- Reviews
- 12,657
- Age
- 2y ago

PHILIPS Avent NATURAL 3.0 FEEDING BOTTLE 260ML X2
- Price
- $62.46
- Rating
- 4.8/5
- Reviews
- 132
- Age
- 2y ago

Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68
- Price
- $112.43
- Rating
- 4.7/5
- Reviews
- 838
- Age
- 2y ago

Philips Avent Natural Response Gift Set for Babies: 3 Natural Response Baby Bottles (260 ml) with T3 Teats (from 1 Month) SCY903/63
- Price
- $89.42
- Rating
- 4.8/5
- Reviews
- 2,388
- Age
- 1y ago
Trending
90-day click momentum
Philips Avent Natural Response Gift Set for Babies: 4 Natural Response Baby Bottles (260 ml) with T3 Teats (from 1 Month) SCY903/61
- Price
- $129.48
- Rating
- 4.8/5
- Reviews
- 2,388
- Age
- 1y ago

Pigeon Softouch Wide Neck Peristaltic PLUS Nursing Bottle Medium Nipple Size BPA Free 3 + Months 240ml
- Price
- $47.29
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Philips Avent Natural Response Baby Bottle - 2 x 125ml Baby Milk Bottle for Newborns and Up BPA Free 0+ Months (Model SCY900/02)
- Price
- $67.79
- Rating
- 4.6/5
- Reviews
- 12,657
- Age
- 2y ago

Pigeon Softouch Wide Neck Peristaltic PLUS Nursing Bottle SS Nipple Size BPA Free 0 + Months 160ml
- Price
- $42.51
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 1y ago

Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02
- Price
- $89.71
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 5y ago
Newest
by launch date
AVENT Philips Baby Bottle Newborn Gift Box - 4 Baby Bottles Ultra Soft Pacifier and Bottle Brush Children Ages 0-12+ Months (Model SCD838/11)
- Price
- $126.13
- Rating
- 4.6/5
- Reviews
- 2,228
- Age
- 1y ago

Pigeon Softouch Wide Neck Peristaltic PLUS Decorated Nursing Bottle SS Nipple Size BPA Free 0 + Months 160ml
- Price
- $46.94
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago

Pigeon Softouch Wide Neck Peristaltic PLUS Nursing Bottle Medium Nipple Size BPA Free 3 + Months 240ml
- Price
- $47.29
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Pigeon Softouch Wide Neck Peristaltic PLUS Decorated Nursing Bottle Medium Nipple Size BPA Free 3 + Months 240ml
- Price
- $38.06
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

Pigeon Softouch Wide Neck Peristaltic PLUS Nursing Bottle SS Nipple Size BPA Free 0 + Months 160ml
- Price
- $42.51
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
0%
- AVENT77%
- Pigeon11%
- PHILIPS9%
- Tommee Tippee2%
- Disney1%
Demand
Baby Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Baby Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips avent bottles84K/yr
- avent72K/yr
- avent feeding bottle85K/yr
- baby bottle63K/yr
- feeding bottle54K/yr
- pigeon feeding bottle46K/yr
- philips avent26K/yr
- baby feeding bottle15K/yr
- avent bottle16K/yr
- milk bottle13K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Bottle
We read the reviews and the return reasons for every product selling here.
“Leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Bottle questions
Answered from the same tracked data.









