Skip to content

Baby Bottle

Fail

The top 5 brands take 100% of clicks, so Baby Bottle is a Fail.

Flapen Score
47
47 / 100
Ranks 84 of 131 Baby Products niches · −4 vs the category median of 51
Market size
$928K/yr542K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
41%top-5 click share · 5 brands · 114 sellers

Flapen Score

Baby Bottle against its category

The dotted line is the Baby Products average. Past it, Baby Bottle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bottle market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baby Bottle 542K times last year and spent an estimated $928K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $928K a year.

Searches, last 12 months
542K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
2.0%
Market size, estimated
$928Ka year
Peak month
November1.5× the quietest month
Top search term
philips avent bottles84K searches a year

02 · Price

A sale here is worth $85.54.

Listings sell for $85.54 on average, from $8.85 to $342.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $85.54 that is $21K to $43K a year per listing.

Average price
$85.54inside the $15 to $100 sweet spot
Price range
$8.85–$342.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$21K–$43K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #60 within Baby Products. It carries 5,756 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
95%
Out of stock, average day
0.1%
Average rank
#60in Baby Products
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,756per listing
Listings tracked
40

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Baby Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$37K$74K$111K$148K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

114

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

0%

  • AVENT77%
  • Pigeon11%
  • PHILIPS9%
  • Tommee Tippee2%
  • Disney1%

Demand

Baby Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Baby Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips avent bottles84K/yr
  • avent72K/yr
  • avent feeding bottle85K/yr
  • baby bottle63K/yr
  • feeding bottle54K/yr
  • pigeon feeding bottle46K/yr
  • philips avent26K/yr
  • baby feeding bottle15K/yr
  • avent bottle16K/yr
  • milk bottle13K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bottle

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “مانع للتسرب”
1.8%of orders come back
“Leak”
A buyer, on “مانع للتسرب”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Bottle questions

Answered from the same tracked data.